Sounds Profitable1 Joulu 2023

RAJAR's MIDAS Study, Podcast Guests Generate Revenue, Trader Joe's Podcast Advantage & More

Here's what you need to know from this week in the business of podcasting: RAJAR: UK Podcast Weekly Reach Has Doubled Since 2017 Ad Revenue Growing Faster Than Expected Podcast Guesting Drives Defector Subscriptions Branded Podcast Enables Better Coverage, Connection With FansQuick Hits:Putting Success In Your Way With Video by Tom Webster. With the growth of video podcasting, it’s time to re-examine how podcasting thinks about audiences watching podcasts instead of listening. Tom Webster breaks down the differences, and how the two aren’t mutually exclusive.Age of Audio: A Tale of Modern Audio Storytelling. Podcast producer Ronald Young Jr. has published a trailer and IndieGoGo campaign to fund the completion of a documentary about the evolution of narrative audio in podcasting, featuring interviews with notable podcasters like Ira Glass, Avery Trufelman, and our very own Tom Webster. How audience-first creative is amplifying audio and video campaigns for 2024 by Alex Donics. Spotify’s global director of demand marketing talks through the power of effective advertising and highlights the key ingredient of a well-produced, authentic ad creative. Realm & IGN Strike Podcast Deal Including Scripted Adaptation Of Justin Roiland Videogame ‘High On Life’ From Squanch Games by Peter White. Audio fiction production company Realm has signed a deal with IGN to produce podcasts based on video game IP. Given the size and connections of IGN, this could lead to a whole new niche of licensed audio fiction based on video games. New Podcast Audience Profiles Now Available for Publishers in the Australian Podcast Ranker. Triton Digital and Commercial Radio & Audio have announced new podcast audience profiles are now available with the launch of Podcast Metrics Demos+

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Jaksot(971)

🔎Podcast Ad Skipping, Cannes Lions Upgrades Creator Program, & More

Today in the business of podcasting: Bumper shows how existing podcast analytics can indicate how many people are skipping ads (not as many as you'd think), LIONS Creators is moving to the beach for t...

23 Helmi 5min

Video Upgrade 🔜 Apple Podcasts, 2025 U.S. Podcast Report, & More

This week in the business of podcasting: Apple announces HLS video podcast streaming with select hosting platforms, a roundup of stories from Sounds Profitable partners, Triton Digital has their new U...

20 Helmi 12min

Triton's US Podcast Report, Stools > Couches, & More

Today in the business of podcasting: how Apple Podcasts embracing video widens one of the biggest on-ramps for podcasting, Triton Digital releases the 2025 U.S. Podcast Report, and a pitch for new sta...

19 Helmi 7min

Audion Launches Cross-Platform AI, Podcasting’s Top Sports Networks, & More

Today in the business of podcasting: SiriusXM is hosting a webinar tomorrow with a stacked cast from the measurement and research side of podcasting, Adam Bowie talks about the financial nuances of vi...

18 Helmi 7min

Apple Amps Up Video Podcasts, News Brand Safety Report, & More

Today in the business of podcasting: Apple is bringing HLS to Apple Podcasts, Netflix sports podcasts are being pirated on YouTube, Charlotte, NC brands are making B2B podcasts, and revisiting the Fut...

17 Helmi 7min

Industry Q4 Earnings, The Politics of Listeners, & More

This week in the business of podcasting: the political build of podcast audiences, public media's value in Minneapolis, Q4 earnings calls, and EU countries looking to ban kids from social media. Click...

13 Helmi 10min

The Politics of Listening, Channel 4's Spotify Plans, & More

Today in the business of podcasting: the politics of podcast listenership, podcasting spectacle vs resonance, video podcasts' utility over talk TV, the Nigerian Podcast Index shows growth, and Channel...

12 Helmi 8min

Video Podcasts @ NY Emmys, Industry Earnings Reports, & More

Today in the business of podcasting: the 69th New York Emmys accept video podcasts in certain categories, Q4 earnings calls from several big podcasting names, and a look at modernized contextual targe...

11 Helmi 6min