What Moves Podcast Performance, Keeping Brand Deals Personal, & More
Today in the business of podcasting:Podscribe’s Q3 benchmark report finds geography is the strongest targeting signal for podcast ad results, followed by a recent visit to the advertiser’s website and...
13 Loka 8min
Apple Talks HLS, Audible Debuts NielsenIQ Spoken Word Data, & More
Today in the business of podcasting:Apple Podcasts product manager Ted Hosmann explains how video podcasts work over HLS at the IETF’s HLS Interest Day. He says top shows have grown their audience mor...
12 Loka 7min
The New Rules of Podcast Advertising, Automating the Average, & More
This week in the business of podcasting:Tom Webster says AI is the average machine, so podcasters should hand it routine work like show notes and ad operations and protect the host-read ad and the sho...
9 Loka 11min
Resetting Podcasting's Thermostat, Ad Spend Increase, & More
Today in the business of podcasting:Tom Webster says AI is the average machine, so hand it the routine podcasting work like show notes, transcripts and ad ops, and protect the human work of host-read ...
8 Loka 6min
Reset Your Thermostat
This week Tom Webster reports back from Denver, where Content Marketing World, LIONS, and The Market Research Event shared one expo floor and nearly every booth was selling an AI-augmented something. ...
8 Loka 10min
Canadian Listeners on AI Audio, Apple's Ad Tech Blocklist, & More
Today in the business of podcasting:A Signal Hill Insights survey of 6,161 Canadians finds AM/FM radio still holds 46% of in-car listening, while 68% of Canadians dislike AI-generated podcasts and onl...
7 Loka 7min
Lessons on Podcast Impressions, Barometer Brand Suitability on Amazon Ads, & More
Today in the business of podcasting:Sounds Profitable Partner Tom Webster and ADOPTER Media's Glenn Rubenstein host a free webinar on October 13 at 2:00 p.m. ET, using new Podcast Atlas analysis to pr...
6 Loka 7min
Industry Leaders on Scale, Podcast Landscape 2026 Debuts, & More
This week in the business of podcasting:Sounds Profitable's Podcast Landscape 2026 shows podcast reach holding steady at 74% of U.S. adults, while Netflix debuts as the third most-used podcast platfor...
2 Loka 9min
