What $7m Buys in Podcasting, Brand Investment Increase, YouTube's Streaming Success, & More
Sounds Profitable9 Helmi 2024

What $7m Buys in Podcasting, Brand Investment Increase, YouTube's Streaming Success, & More

Here's what you need to know for this week in the business of podcasting:

The following stories feature reporting specifically by The Download:

How Much Podcasting Does a 30 Second Super Bowl Spot Buy?
Accreditation for Black-Owned Publishers in Podcasting
The Trade Desk to Lowball SSP Price Floors
Brand Marketing Grows, Performance Shrinks in WARC Data

And also from The Ankler: YouTube’s Place in Streaming

Quick Hits:

Reintroducing Podcasting by Tom Webster. The upcoming Sound Summit at SXSW, an official day for podcasting, will act as a way for podcasting to re-introduce itself to brands and agencies that might’ve only last encountered podcasting in its adtech infancy.
Spotify Reports Fourth Quarter 2023 Earnings. Paid subscribers are up, raising one million over guidance numbers. The company expects their podcasting arm to turn a profit by the end of the year.
Podcast benchmarking: How did your downloads compare in 2023? By Sharon Taylor. The benchmarks present what count as ‘good’ download numbers for ap podcast, divided into percentiles.
The Art of Podcasting with Joe Rogan and His New Multiyear Spotify Partnership. The Joe Rogan Experience has renewed its contract with Spotify for hosting and distribution, but the former exclusive has now returned to open RSS distribution.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(971)

Libsyn Video on Spotify, New Patreon Feeds, & More

Libsyn Video on Spotify, New Patreon Feeds, & More

Today in the business of podcasting:Libsyn has announced that video functionality is now available across all its hosting plans, with direct video distribution to Spotify — powered by the Spotify Dist...

29 Huhti 5min

Nielsen Integrates Triton Digital Data, Spotify's Q1 Report, & More

Nielsen Integrates Triton Digital Data, Spotify's Q1 Report, & More

Today in the business of podcasting:Nielsen has integrated Triton Digital's Podcast Metrics Demos+ data into its Nielsen Media Impact planning platform, making it easier for advertisers to evaluate po...

28 Huhti 5min

iHeartMedia and SiriusXM Merger Talks, S&P Global on Podcast Consumption, & More

iHeartMedia and SiriusXM Merger Talks, S&P Global on Podcast Consumption, & More

Today in the business of podcasting:iHeartMedia and Sirius XM are in preliminary talks about a potential merger that would combine the largest radio station owner and the largest satellite radio servi...

27 Huhti 5min

SiriusXM Reps YouTube Audio Ads, New Podcast Audience Metric, & More

SiriusXM Reps YouTube Audio Ads, New Podcast Audience Metric, & More

This week in the business of podcasting:SiriusXM Media has become the exclusive audio advertising representative for YouTube in the United States, giving advertisers the ability to buy guaranteed audi...

24 Huhti 7min

New beehiiv Podcast AI Integration, Bumper Score's Measurement Impact, & More

New beehiiv Podcast AI Integration, Bumper Score's Measurement Impact, & More

Today in the business of podcasting:Sounds Profitable's new Audio Primes report finds that 22% of podcast consumers listen to 75% or more of their episodes as audio-only — and 90% of them use YouTube,...

23 Huhti 8min

SiriusXM to Rep YouTube Audio in US, New IAB Programmatic Council, & More

SiriusXM to Rep YouTube Audio in US, New IAB Programmatic Council, & More

Today in the business of podcasting: SiriusXM Media has become the exclusive audio advertising representative for YouTube in the United States, giving advertisers access to guaranteed impressions agai...

22 Huhti 5min

Eyes Are Optional

Eyes Are Optional

What platforms record and what podcast consumers are actually doing can be two different things.New research from Edison Research introduces "Audio Primes" — the 22% of podcast consumers who listen to...

22 Huhti 8min

Netflix on Podcast Growth, March Ad Spend Stats, & More

Netflix on Podcast Growth, March Ad Spend Stats, & More

Today in the business of podcasting:Netflix Co-CEO, President and Director Ted Sarandos called out podcasting as a bright spot in the company's Q1 2026 earnings, noting that internal data shows video ...

21 Huhti 5min

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