How To Field Your Own Listener Survey
Google Forms: https://www.google.com/forms/about/The Optimization Trap - when NOT to rely solely on listener surveys: https://tomwebster.media/archive/no-one-likes-pizza/On survey incentives:https://t...
18 Kesä 202119min
How To Buy Host-Read Ads At Scale w/ Jordan Harbinger
Growing your audience through host-read ads works. But it takes time and effort. Time and effort that Jordan Harbinger has put in.Key Links: Jordan Harbinger Article: https://soundsprofitable.com/upda...
13 Kesä 202133min
Who Doesn't Like Pizza?
Sean Ross on How to Have More Hits: https://powergold.com/how-to-have-more-hits/Ed Sheeran obliterates the Spotify record: https://www.musicbusinessworldwide.com/ed-sheeran-obliterates-spotify-record-...
11 Kesä 202113min
Don't Forget the Intangibles of Podcast Advertising w/ Tom Webster
Understanding if your ad is working is absolutely critical. Brand Lift studies help you know if they are working. Tom Webster and Edison Research do a phenomenal job of telling you just that.Key Links...
6 Kesä 202130min
Understanding Lift Reports w/ Matt Drengler
Lift reports are critical for understanding the efficacy of your campaigns. I speak with my good friend Matt Drengler of Podsights about how you want the honest truth from about attribution.Key Links:...
30 Touko 202132min
Celebrity Podcasts: Neither Fish Nor Fowl
From The Guardian: https://www.theguardian.com/tv-and-radio/2021/may/22/are-celebrities-ruining-podcastingThe five biggest celebrities in podcasting in terms of weekly reach: Joe Rogan Michael Barbaro...
28 Touko 202110min
The Podscape! w/ John Goforth and Cameron Hendrix
The podcasting advertising landscape is ever changing. Even the most recent map that I helped work on with the help of Magellan AI is already in need of updates. But that’s the goal of the Podscape. T...
23 Touko 202127min
Elephants, Shar-Peis, and Hedgehogs: What Recent Podcast Platform Data Really Tells Us
Subscribe to the I Hear Things newsletter at http:ihearthin.gs. All the data I cited is represented there.James Cridland's exploration of the Libsyn/Buzzsprout data: https://podnews.net/article/spotif...
21 Touko 202122min
