Selling Podcast Ads to Gaming, Spotify's Podcaster Pay, & More
Today in the business of podcasting: how podcasting can get game marketing on board, Spotify's partner program payouts so far, and YouTube upped their Q1 ad revenue 10% year over year. For links to ev...
28 Huhti 20255min
2024's Podcast Ad Revenue, Podcasting's Conversion Problem, & More
Essential news for this week in the business of podcasting: Tom Webster talks about stickier podcasting, podcast industry growth last year, Chrome's cancelled third-party cookie prompt, and video podc...
25 Huhti 20257min
Making Podcasts Stickier, Global Podcast Listenership, & More
Today in the business of podcasting: building a full theater instead of just a stage, YouGov's data on global podcast listenership, Omny Studio's new benchmarks for 2024 podcast downloads, and Cumulus...
24 Huhti 20256min
Podcasting's🌏Income, Chrome Cancels Pop-Up, & More
Essential news for today in the business of podcasting: Hernan Lopez discusses podcasting's global income, Google is not launching third party cookie permission promps, and a look at YouTube's cross-p...
23 Huhti 20254min
Branded Content 📈 Revenue, Reconsidering Ad Creative, & More
Today in the business of podcasting: branded content rebounds as a top source of publisher revenue, a look into why ad creative is in decline, and Magellan AI's 2024 review + 2025 preview.Find links t...
22 Huhti 20255min
Netflix 👀 Podcasters, IAB Ad Revenue Report, & More
Here's what you need to know for today in the business of podcasting: IAB's Internet Advertising Revenue Report shows strong growth, coverage of The Advertising Landscape, The New York Times looks at ...
21 Huhti 20257min
IAB Upfront ➡️ September, Podcast Advertising's Utility & More
This week in the business of podcasting: Surveying the Podcast Advertising Landscape, Podcasters Caught in Copyright Crossfire. The IAB Podcast Upfront Up and Moved, and “Live” is thriving in televisi...
18 Huhti 20258min
Podcast Ad Versatility, CTV Transparency Concerns, & More
Today in the business of podcasting: Podcast advertising's multimedia multitool functionality, CTV transparency a growing concern, and the rise of "link in bio" affiliate marketing. Find links to all ...
17 Huhti 20254min
