Music's New Success Model
Switched on Pop15 Huhti 2025

Music's New Success Model

Specialized platforms and social media have empowered musicians to tap into niche audiences, igniting a quiet revolution in the music industry. Despite the dominance of viral hits, a new wave of artists, labels and businesses are redefining success by building dedicated fanbases with focused, niche strategies. This conversation, live from SXSW, features Charlie leading a conversation with: LP Giobbi, a producer, jazz-trained pianist, and activist who spends 300 days a year touring between festival stages, club floors, and studios. Nabil Ayers, president of Beggar's Group, home to multiple indie labels including 4AD, Matador Records, Rough Trade, and XL Recordings. Dani Deahl, a DJ, producer, and head of communications and creator insights at BandLab, the most popular digital audio workstation worldwide. MORE Subscribe to our newsletter to receive your own bingo card! Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Why we can't resist Swedish pop (ft. Zara Larsson) ICYMI

Why we can't resist Swedish pop (ft. Zara Larsson) ICYMI

In case you missed it: How does a country of 10 million people dominate the global pop charts? From ABBA's Eurovision breakthrough to Max Martin's methodical hit-making, Sweden has quietly engineered...

23 Kesä 44min

2hollis is the underground’s genre-hopping vampire

2hollis is the underground’s genre-hopping vampire

In the last episode of our feral pop miniseries, we take a look at the 22 year old rapper primed to take over the world: 2hollis. Splitting the difference between hardstyle and hip-hop while emanating...

18 Kesä 31min

Pop music for an internet-pilled generation

Pop music for an internet-pilled generation

This week on Switched On Pop, we’re looking at all things feral pop, the microgenre that takes pop music to its most wild extremes. And no feral pop artist is more tapped into that ethos than undersco...

17 Kesä 25min

The new wave of pop is here, and it’s feral

The new wave of pop is here, and it’s feral

What would it sound like if pop music was reverted to its most wild state of being? It would sound hyper-digital, influenced by the electronic vanguard of the 2010s, and speak to a post-genre audience...

16 Kesä 32min

Olivia Rodrigo has The Cure for sadness

Olivia Rodrigo has The Cure for sadness

Olivia Rodrigo is back with her third studio album, you seem pretty sad for a girl in love. As the title might suggest, it’s a deeply personal affair, with moody soundscapes supporting hyper-detailed ...

15 Kesä 42min

Paul McCartney went back to Liverpool for something new to say

Paul McCartney went back to Liverpool for something new to say

Boys of Dungeon Lane, McCartney's collaboration with producer Andrew Watt, arrived when McCartney was 83 and and he came out swinging: the opening track greets listeners with a dissonant, unresolved g...

9 Kesä 42min

How a sci-fi dystopia became a personal utopia (ft. Arc Iris)

How a sci-fi dystopia became a personal utopia (ft. Arc Iris)

A sci-fi ballet imagined a 2080 where AI strips people of purpose, and the day before its New York premiere, an actual dystopia arrived. Arc Iris, the trio of Jocie Adams, Zach Tenorio and Ray Bell...

5 Kesä 13min

Why bands give us purpose (ft. MUNA)

Why bands give us purpose (ft. MUNA)

A culture that rewards easily consumable individual identities produces plenty of pop stars and almost no bands. A significant exception: MUNA, the trio of Katie Gavin, Josette Maskin, and Naomi McPhe...

2 Kesä 52min

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