Music's New Success Model
Switched on Pop15 Huhti 2025

Music's New Success Model

Specialized platforms and social media have empowered musicians to tap into niche audiences, igniting a quiet revolution in the music industry. Despite the dominance of viral hits, a new wave of artists, labels and businesses are redefining success by building dedicated fanbases with focused, niche strategies. This conversation, live from SXSW, features Charlie leading a conversation with: LP Giobbi, a producer, jazz-trained pianist, and activist who spends 300 days a year touring between festival stages, club floors, and studios. Nabil Ayers, president of Beggar's Group, home to multiple indie labels including 4AD, Matador Records, Rough Trade, and XL Recordings. Dani Deahl, a DJ, producer, and head of communications and creator insights at BandLab, the most popular digital audio workstation worldwide. MORE Subscribe to our newsletter to receive your own bingo card! Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Jaksot(552)

The power of singing together (ft. Tiny Habits)

The power of singing together (ft. Tiny Habits)

Throughout pop history, groups from The Ink Spots to the Beach Boys to Fleetwood Mac all forged their sound in the alchemy of vocal harmonies, harnessing the magic that happens when different voices j...

15 Syys 40min

Questionably Country

Questionably Country

For the first time in history, five country songs were at the top of the Billboard Hot 100. Ella Langley, Morgan Wallen, Taylor Swift and Stella Lefty all have songs that range from two-stepping hits ...

1 Syys 34min

Phoebe Bridgers opens her Moleskine

Phoebe Bridgers opens her Moleskine

Many of us keep a journal, but few of us are able to turn our unvarnished thoughts into cultural moments touching on love, death, and guitars quite like Phoebe Bridgers. Her new album Lost Weekend isn...

25 Elo 36min

We have Confessions to make...

We have Confessions to make...

Madonna has returned this summer with Confessions II: an album full of huge hooks, pounding bass, and sincere emotion. It’s the queen of pop's first record in seven years, and serves as a sequel to he...

18 Elo 39min

A piano lesson that will change how you listen (ft. Lang Lang)

A piano lesson that will change how you listen (ft. Lang Lang)

For many people – including Charlie and Nate – studying classical piano as a child always felt like a chore. Now, as adults, there’s a newfound appreciation for classical music, but the art form isn’t...

11 Elo 36min

IV. Take It to the Bridge (ft. Tayla Parx)

IV. Take It to the Bridge (ft. Tayla Parx)

Bridges open up the world of a song: they're a breath of fresh air and a point of contrast, typically delivered right before the final chorus. But sometimes they accomplish even more, changing the who...

4 Elo 42min

III. Preaching to the Chorus (ft. Cypress Hill and Trevor Horn)

III. Preaching to the Chorus (ft. Cypress Hill and Trevor Horn)

The chorus was once the part of the song that brought us together, the place we gathered to sing. Now it's the most engineered thirty seconds in music. Legendary producer Trevor Horn and hip-hop icon ...

28 Heinä 50min

II. Justice for the verse (ft. Audrey Hobert)

II. Justice for the verse (ft. Audrey Hobert)

Everybody sings the chorus, but superfans quote the verse. On this episode of Switched on Pop, Charlie and Nate trace the verse from Shakespeare through opera to TikTok, and songwriter Audrey Hobert s...

21 Heinä 33min

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