Music's New Success Model
Switched on Pop15 Huhti 2025

Music's New Success Model

Specialized platforms and social media have empowered musicians to tap into niche audiences, igniting a quiet revolution in the music industry. Despite the dominance of viral hits, a new wave of artists, labels and businesses are redefining success by building dedicated fanbases with focused, niche strategies. This conversation, live from SXSW, features Charlie leading a conversation with: LP Giobbi, a producer, jazz-trained pianist, and activist who spends 300 days a year touring between festival stages, club floors, and studios. Nabil Ayers, president of Beggar's Group, home to multiple indie labels including 4AD, Matador Records, Rough Trade, and XL Recordings. Dani Deahl, a DJ, producer, and head of communications and creator insights at BandLab, the most popular digital audio workstation worldwide. MORE Subscribe to our newsletter to receive your own bingo card! Learn more about your ad choices. Visit podcastchoices.com/adchoices

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A unified popstar theory from Tinashe

A unified popstar theory from Tinashe

On her eighth studio album Popstar, the criminally underrated multihyphenate Tinashe finally asserts herself as a Main Pop Girl, crafting a record about what it means to be a celebrity in the modern e...

3 Marras 46min

The 'bummer hope' of midwest emo (ft. Yvette Young and Mike Kinsella)

The 'bummer hope' of midwest emo (ft. Yvette Young and Mike Kinsella)

A few months ago, Nate came across a glittering guitar riff unlike anything he had ever heard before; it managed to perfectly balance careful optimism with plaintive melancholy, stirring the spirit. T...

27 Loka 30min

The rise of surrealist pop: KATSEYE and ADÉLA

The rise of surrealist pop: KATSEYE and ADÉLA

The music of global girl group KATSEYE might be confusing on first listen. A less-generous read might consider their songs to be rudimentary: the lyrics are mostly nonsense, the instrumentals evoke le...

20 Loka 48min

Why we need bad music

Why we need bad music

For the 500th(!) episode of Switched on Pop, Charlie and Nate try to answer the question that has stumped critics and philosophers since the dawn of sound: does bad music exist? Their quest to answer ...

14 Loka 1h 1min

Has Taylor Swift jumped the shark?

Has Taylor Swift jumped the shark?

One year after the release of her twelfth studio album The Life of a Showgirl, Taylor Swift is back with an encore. Specifically, The Encore, four tracks that have polarized critics and Swifties alike...

6 Loka 47min

Carly Rae Jepsen’s pop pedagogy

Carly Rae Jepsen’s pop pedagogy

Five years after her first appearance on Switched on Pop, Carly Rae Jepsen returns to the podcast to talk all things Day and Night, her latest album. Born out of Swedish disco, big emotion, and substa...

29 Syys 49min

Tove Lo wants her music to sound out of control (ft. Tove Lo)

Tove Lo wants her music to sound out of control (ft. Tove Lo)

Swedish singer-songwriter Tove Lo’s new album ESTRUS can be summarized in the opening lyrics of the album’s closing track, “source of life”: “Feral, fragile, numb, ecstatic / sad, euphoric, catatonic ...

22 Syys 38min

Lizzy McAlpine summons Nick Drake & Joni Mitchell

Lizzy McAlpine summons Nick Drake & Joni Mitchell

Lizzy McAlpine opens up about her 4th album Angel alongside collaborators Mason Stoops and Taylor Mackall. Recorded live at Power Station at Berklee NYC. Songs Discussed Lizzy McAlpine "Anybody's...

18 Syys 57min

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