Music's New Success Model
Switched on Pop15 Huhti 2025

Music's New Success Model

Specialized platforms and social media have empowered musicians to tap into niche audiences, igniting a quiet revolution in the music industry. Despite the dominance of viral hits, a new wave of artists, labels and businesses are redefining success by building dedicated fanbases with focused, niche strategies. This conversation, live from SXSW, features Charlie leading a conversation with: LP Giobbi, a producer, jazz-trained pianist, and activist who spends 300 days a year touring between festival stages, club floors, and studios. Nabil Ayers, president of Beggar's Group, home to multiple indie labels including 4AD, Matador Records, Rough Trade, and XL Recordings. Dani Deahl, a DJ, producer, and head of communications and creator insights at BandLab, the most popular digital audio workstation worldwide. MORE Subscribe to our newsletter to receive your own bingo card! Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Why pop songwriters break the rules (ft. Amy Allen)

Why pop songwriters break the rules (ft. Amy Allen)

Grammy-winning songwriter Amy Allen joins NYU Steinhardt students live to trace her path from early pitch songs to co-writing some of the decade's defining hits. She explains why Halsey's "Without Me"...

12 Joulu 202557min

How Sombr’s bedroom recordings became his biggest hits

How Sombr’s bedroom recordings became his biggest hits

Sombr went from crafting raw, reverb soaked songs alone in his Lower East Side bedroom to finding his life shifting in ways he never could have predicted across 2024 and 2025. His biggest tracks kept ...

9 Joulu 202539min

"It’s a Hail Mary every time" (ft. Marc Rebillet)

"It’s a Hail Mary every time" (ft. Marc Rebillet)

When it comes to improvisational loop jams, few have gone as viral as Marc Rebillet. From his 2020 lockdown-era video “How to Funk in Two Minutes,” which features him wearing nothing but a bathrobe, t...

2 Joulu 202551min

Quitting Spotify (ft. Deerhoof)

Quitting Spotify (ft. Deerhoof)

In June 2025, indie veterans Deerhoof scrubbed their entire catalog from the world’s dominant streaming platform. The catalyst wasn't low royalties, but Spotify co-founder Daniel Ek’s investment in AI...

25 Marras 202544min

Is there a Disney curse?: Demi, Selena, and Miley

Is there a Disney curse?: Demi, Selena, and Miley

This year, there were a few records that delivered less-than-optimal returns on either the Hot 100 or the Billboard 200 – and they all came from former Disney pop stars.  Demi Lovato’s latest album p...

18 Marras 202548min

Rosalía's 'LUX' brings the symphony to the club

Rosalía's 'LUX' brings the symphony to the club

Spanish pop star Rosalía is back with her new album, Lux. Over eighteen tracks, she trades in the dembow beats that filled her last record Motomami for maximalist orchestral sounds more in line with B...

11 Marras 202544min

Lily Allen and Tate McRae revive the revenge anthem

Lily Allen and Tate McRae revive the revenge anthem

They say the best revenge is living well, but if you’re a pop star going through a break up, that’s false. The best revenge is releasing a searing scorched-earth revenge banger that calls out your ex ...

4 Marras 202533min

Can “professor” Charlie Puth pass our qualifying exam?

Can “professor” Charlie Puth pass our qualifying exam?

Charlie Puth breaks down his new single "Changes," a maximalist eighties production hiding a melancholy story about drifting friendships. As he prepares for fatherhood, the singer-songwriter reflects ...

28 Loka 202538min

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