Music's New Success Model
Switched on Pop15 Huhti 2025

Music's New Success Model

Specialized platforms and social media have empowered musicians to tap into niche audiences, igniting a quiet revolution in the music industry. Despite the dominance of viral hits, a new wave of artists, labels and businesses are redefining success by building dedicated fanbases with focused, niche strategies. This conversation, live from SXSW, features Charlie leading a conversation with: LP Giobbi, a producer, jazz-trained pianist, and activist who spends 300 days a year touring between festival stages, club floors, and studios. Nabil Ayers, president of Beggar's Group, home to multiple indie labels including 4AD, Matador Records, Rough Trade, and XL Recordings. Dani Deahl, a DJ, producer, and head of communications and creator insights at BandLab, the most popular digital audio workstation worldwide. MORE Subscribe to our newsletter to receive your own bingo card! Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Song of Summer: LIVE!

Song of Summer: LIVE!

In the first-ever LIVE edition of Switched on Pop, Charlie and Nate enter an epic debate over what track should be crowned 2015’s definitive Song of Summer. Charlie’s candidate is the retro anthem “Sh...

30 Heinä 201529min

The Dual Meaning of Fetty Wap’s Trap Queen

The Dual Meaning of Fetty Wap’s Trap Queen

Fetty Wap’s Trap Queen is an unlikely contender for the top 10. It straddles genres between hip-hop and pop in subtle yet mesmerizing ways. Is it a drug song? Is it a love song? Or is it both at the s...

15 Heinä 201520min

One Direction: Our Modern Day Castrati

One Direction: Our Modern Day Castrati

One Direction is one of the biggest bands in pop, but unless you’re a preteen or the parent of one, like us you’ve probably never heard a second of their music. Until now. Let’s see if we’ve been miss...

29 Touko 201523min

The Final Dropout

The Final Dropout

How does a good pop song end? With a bang, right? As it turns out, explosive endings are kinda over. Songwriters are instead opting to end with a final dropout. Even the biggest pop anthems close with...

15 Touko 20157min

Hidden Sounds in FourFiveSeconds

Hidden Sounds in FourFiveSeconds

FourFiveSeconds is one of the more surprising collaborations in recent pop history. Rhianna, Kanye, Sir Paul McCartney. The motley lineup doesn’t dissapoint, serving up one of the most unexpected song...

6 Touko 201521min

Carly Rae Jepsen – I Really Like You

Carly Rae Jepsen – I Really Like You

Carly Rae Jepsen might be the patron saint of Switched on Pop, the show first hatched by Charlie and Nate on a trip down CA-1 while the stereo blasted “Call Me Maybe.” So when we heard she had a new s...

15 Huhti 201521min

Hozier’s Waffling of Faith in Take Me To Church

Hozier’s Waffling of Faith in Take Me To Church

Written in the Hozier family basement, Take Me To Church has risen up to be one of the biggest pop hits of the year. But this is not a typical pop song. The unsettling music and provocative lyrics abo...

2 Huhti 201517min

Taylor Swift’s Beethovian Blank Space

Taylor Swift’s Beethovian Blank Space

Taylor Swift’s Blank Space is about emptiness of the heart. This motif of Blank Space is contained through the entire piece: from the drums, to the melody, to the lyrics. We pull away the sonic struct...

26 Maalis 201515min

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