#434: Industry Voices: Jonathan Silver of Engage People on the Power of Pay with Points and Loyalty Innovation

#434: Industry Voices: Jonathan Silver of Engage People on the Power of Pay with Points and Loyalty Innovation

Send us a text In an era where brands are increasingly scrutinizing the financial impact of their loyalty strategies, Jonathan Silver, CEO of Engage People, has a clear message: loyalty programs must drive measurable, positive ROI or risk becoming expendable. Speaking with Loyalty360 as part of the "Leaders in Customer Loyalty: Industry Voices" series, Silver shared his perspective on where loyalty is headed, the technologies reshaping customer engagement, and the strategies bran...

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Loyalty360 Loyalty Live | Carlos Dunlap-Beard and Tom Baker, Clarus Commerce

Loyalty360 Loyalty Live | Carlos Dunlap-Beard and Tom Baker, Clarus Commerce

Send us a textLoyalty360's Mark Johnson interviews Carlos Dunlap-Beard and Tom Baker, Clarus Commerce to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

7 Joulu 202122min

Loyalty360 Loyalty Live | Farrah Shultz, Kobie Marketing

Loyalty360 Loyalty Live | Farrah Shultz, Kobie Marketing

Send us a textLoyalty360's Mark Johnson interviews Farrah Shultz, Kobie Marketing to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

30 Marras 202121min

Loyalty360 Loyalty Live | Jillian Dimoff, Cheetah Digital

Loyalty360 Loyalty Live | Jillian Dimoff, Cheetah Digital

Send us a textLoyalty360's Mark Johnson interviews Jillian Dimoff, Cheetah Digital to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

23 Marras 202112min

Ford Revs Up Their Engine To Loyalty Success

Ford Revs Up Their Engine To Loyalty Success

Send us a textJason Sprawka is the Global Director of Customer Experience at Ford Motor Company, the best-selling automotive brand in North America with 3,100 dealers just in the United States.Loyalty360 CEO Mark Johnson spoke with Sprawka about Ford Reward Points program, their multiple nominations at the Loyalty360 Awards, and their various engagement efforts.

18 Marras 202132min

Loyalty360 Loyalty Live | Don Smith, Brierley

Loyalty360 Loyalty Live | Don Smith, Brierley

Send us a textLoyalty360's Mark Johnson interviews Don Smith, Brierley, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

16 Marras 202124min

Loyalty360 Loyalty Live | Tom Madden, ICF Next

Loyalty360 Loyalty Live | Tom Madden, ICF Next

Send us a textLoyalty360's Mark Johnson interviews Tom Madden, ICF Next to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

9 Marras 202112min

New Seasons Market Brings New Approach to Customer Loyalty

New Seasons Market Brings New Approach to Customer Loyalty

Send us a textLindsay McCann is the Director of Customer Loyalty and Marketing at New Seasons Market, a Portland-based grocer with 19 stores across the Pacific Northwest, with more stores opening soon.Loyalty360 CEO Mark Johnson spoke with McCann about New Season’s latest loyalty enhancement, Gift It!, and their efforts to engage with their community and customers in sustainable and eco-friendly ways.

8 Marras 202126min

Build-A-Bear’s Bonus Club Now Serving Multi-Generations

Build-A-Bear’s Bonus Club Now Serving Multi-Generations

Send us a textJennifer Kretchmar and Ed Poppe are the Chief of Merchandise and Digital and Vice President of CRM, Loyalty, and Performance Marketing, respectively, of Build-A-Bear, a retailer that sells personalized teddy bears at over 500 workshops.Loyalty360 CEO Mark Johnson spoke with Kretchmar and Poppe about Build-A-Bear’s Bonus Club, partnerships, and various engagement efforts.

5 Marras 202130min

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