303 | Physics of Brand: How Brands Live in The Brain (w/ Dan Wallace)

By the end of this episode, you’ll know how to create a buyer persona and customer avatar with this simple 6-step template and framework.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll discover the interchangeable terms used to describe a buyer persona including customer avatar, audience avatar, customer profile, and user profile.  Then you’ll learn what a buyer persona is and how it acts as a tool to attract qualified leads and visitors who are most likely to buy whether you’re a b2b or b2c business.  Next, you’ll find out why the buyer persona is so important in understanding your target market to tailor your brand messaging and connect with your audience.  Then you’ll learn why the are not set types of buyer personas and how each customer avatar is different.  Next, we’ll dive into the 6-step process and template that you can use to find your target audience.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

7 Elo 202110min

By the end of this episode, you’ll know how to get clients into your branding or marketing agency by leveraging these 7 effective strategies I’m about to show you.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll discover that finding new clients for your agency, although sounds daunting, is not as difficult as you might think.  Once you identify the right system to find clients for your creative agency, you can replicate it to bring in new clients on demand.  Whether you’re looking for agency clients, design clients, strategy clients, marketing clients, or freelance clients, these strategies and techniques I’m about to show you will work for you.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

5 Elo 202111min

By the end of this episode, you’ll understand the key benefits of market research and how it can help you to find golden opportunities in your market.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll discover that although market research is not as exciting as brand identity design or brand storytelling, the results it can achieve certainly are.  Then, we’ll answer the question “What is market research?” and how it can help brand managers and strategists to make more informed strategic branding decisions.  Next, you’ll learn why market research is so important and how most businesses fail when they don’t effectively understand their market landscape.  Then you’ll discover the 7 key benefits of market research, which will help you to better understand your target market and analyze your competitors.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

3 Elo 20217min

By the end of this episode, you’ll understand how co-branding works and why it can be used as an effective brand strategy.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll discover what co-branding is and how brands use this strategy to leverage the brand equity and reputation of their partner brands.  Next, you’ll learn why brands use a co-branding strategy and how shared audiences make for complimentary communication and activity.  Then we’ll uncover the benefits of a co-branding strategy and the common types of approaches including component, joint venture, sponsorship, and tandem along with co-branding examples of each.  Finally, we’ll take a closer look at two successful co-branding campaigns involving Red Bull, GoPro, BMW, and Louis Vuitton.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

31 Heinä 20216min

By the end of this episode, you’ll know how perceptual mapping works so you can make a perceptual map for your brand positioning strategy.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll discover that although brand strategy and positioning strategy have become increasingly understood by entrepreneurs and brand leaders, it still remains a challenging task for the brand strategist.  Next, you’ll learn what perceptual mapping is and why brand strategists leverage this effective tool to identify gaps and opportunities in the market.  Then we’ll take a look at perceptual map examples before you learn a perceptual mapping strategy you can use in your own market research. For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

29 Heinä 20216min

By the end of this episode, you’ll know how to come up with an epic business name with these brand name ideas, examples, and techniques.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll learn why naming a business or brand is one of the most difficult tasks in branding and why entrepreneurs and business owners get it wrong.  Next, you’ll discover the most common business naming mistakes and why designing a company name takes creativity and strategy.  Then, we’ll uncover the characteristics of a great brand name and what the strategic goal of the brand name creation process is.  Next, you’ll learn about the different types of brand names and brand name examples for your inspiration to get some unique brand name ideas.  Finally, you’ll learn how to choose a brand name by using this brand name strategy to create a name for your business.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

27 Heinä 202110min

By the end of this episode, you’ll know how to price your branding services with 6 pricing strategies you can use to structure fees in your creative agency.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, we’ll touch on the difference between brand strategists and brand consultants and how they both sell their thinking as an advisory service.  Then, you’ll learn how critical your pricing strategy is to the success of your business and agency before we jump into the 6 brand consulting pricing strategies.  Regardless of the pricing strategy you use, it’s critical you take the time to define your fee structure in order to build a successful branding agency.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

24 Heinä 20218min

By the end of this episode, you’ll know what brand consulting is and how you can offer branding services as a consultant.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll learn about the different roles involved in developing a new brand and where the brand consultant comes into play.  Next, you’ll discover the core role of the brand consultant and how consultancy revolves around strategic guidance.  Then, we’ll cover the definition of brand consulting before comparing the roles of a brand consultant vs a brand strategist. Finally, you’ll learn why clients need consulting, how much consultancy costs, and how to go about becoming a brand consultant or offering consultancy services.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

22 Heinä 20216min