303 | Physics of Brand: How Brands Live in The Brain (w/ Dan Wallace)

By the end of this episode, you’ll know the 10 critical brand identity design elements you need to include in your strategic brand development.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, we’ll take a look at the significance of the logo and how it represents only a small part of the entire brand ecosystem.  Next, you’ll see how the visual brand identity represents part of the overall brand experience which aims to shape the image of the brand in the mind of the audience.  Then we’ll take a look at the 10 critical brand identity design elements to include in your brand development processes.  When you know how to develop a brand strategy and strategic brand identity, your value in the market multiplies.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

20 Heinä 202112min

By the end of this episode, you’ll have the processes to grow and scale your branding agency and find better clients.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, we’ll look at how most successful agencies start off and the common denominators of business and agency success.  Next, you’ll learn the processes and systems to scale and grow your branding or marketing agency.  With this 15-step process, you’ll bring in more clients and better clients with bigger budgets for business growth.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

17 Heinä 202114min

By the end of this episode, you’ll understand the brand management principles for successful business growth to manage your own brand effectively.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll learn about the variety of roles involved in building a strategic brand and the role of the brand manager once the brand is handed over.  Next, you’ll discover the advantages of effective brand management including increased brand loyalty, brand awareness & recall, and increased brand advocacy.  Then, we’ll dive into the principles of brand management, specifically the tangible brand assets and the intangible brand elements.  Finally, you’ll learn the key to brand management success and how brand managers benefit from looking beyond digital marketing metrics.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

13 Heinä 20217min

By the end of this episode, you’ll understand why it’s so important to invest your budget in brand strategy before marketing and design to avoid wasting your funds.  First, you’ll learn how I struggled for years to first understand and then articulate the importance and value of brand strategy.  Once I did, it changed everything for my branding business.  Next, I’ll give you 7 reasons that you can use in conversations with clients, CEOs, and stakeholders to illustrate the value of brand strategy BEFORE investing in design or marketing.  For more brand strategy resources and downloads visit brandmasteracademy.com

10 Heinä 20219min

By the end of this episode, you’ll understand what brand dilution which will give you perspective on exactly who your audience exists for which can be used as a compass for strategic decisions.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, we’ll answer the question “What is brand dilution?”, so you can understand the possible implications of brand extension when expanding into other categories.  Next, you’ll see an example of brand dilution when Microsoft aimed for brand expansion with their release of the Microsoft Smartphone.  Then, you’ll learn about the impact brand dilution can have on brand equity and how it can contaminate the reparation of the brand name and the performance of other products and services.  Finally, you’ll discover that relevancy is the key to successful brand extensions and why, above all, the brand manager needs to protect brand equity as a priority.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

8 Heinä 20217min

By the end of this episode, you’ll have a process to create a brand identity design from a brand strategy so you can design a strategic brand that captures meaning.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll learn that aside from just “looking good”, the brand identity system has a very strategic role to play when working as part of a branding system.  Then, you’ll discover the role that the visual identity plays in the overarching goal of the brand to evoke an emotional feeling in the mind of the target market to ultimately claim a position in their mind.  Then you’ll learn a 4-step framework to create a brand identity design from a brand strategy.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

3 Heinä 20217min

By the end of this episode, you understand what umbrella branding is and how it works as a strategy within brand architecture.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll learn how brand strategy is far more than template style statements such as purpose, vision, mission, and values and how umbrella branding can pave the way for strategic growth.  Next, we’ll answer the question “What is umbrella branding?” and how this branding tactic allows multiple brands to leverage the brand equity of the master brand.  Then, you’ll learn the comparison of umbrella brands to family brands and discover the difference between the two.  Next, we’ll look at how umbrella branding fits into the brand architecture strategy before taking a look at the Apple brand architecture strategy in our umbrella branding example.  Finally, you’ll learn umbrella branding advantages and disadvantages and how this strategy can be leveraged for both small business and corporate branding.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

1 Heinä 20217min

By the end of this episode, you’ll have 7 effective branding tips that you can use to influence the image of your brand in the minds of your audience and grow your brand.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, we’ll separate branding and marketing and uncover why these two terms cause so much confusion among business owners and entrepreneurs.  Next, you’ll learn how branding can be simplified into the meaning and context you give your audience.  Then, we’ll jump right into the 7 branding tips you can leverage to grow your business.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

29 Kesä 20219min