The Who What Wear Podcast: Violette_FR Founder Violette Serrat on Her Innovative, Effortless French-Inspired Products and Launching in Sephora
Second Life16 Huhti 2025

The Who What Wear Podcast: Violette_FR Founder Violette Serrat on Her Innovative, Effortless French-Inspired Products and Launching in Sephora

Violette Serrat is a makeup artist, designer, and founder of the popular makeup brand Violette_FR. She began her career in fine art and makeup artistry (listen to her Second Life episode from 2023 here!) before launching Violette_FR in 2021. This week, she joins Who What Wear Beauty Director Erin Jahns to talk about her brand's recent launch in over 190 Sephora stores across North America and how she’s bringing her democratic approach to French-girl beauty to new customers. Plus, they dive into her gondola design at Sephora, her hero products (like the best-selling Boum-Boum Milk), and what exciting things Violette_FR has coming down the pipeline. Shop our editor's picks here!

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The Who What Wear Podcast: Sporty & Rich Co-Founder Emily Oberg on Building a Nostalgic Yet Modern Label and Her New Sexual Wellness Venture, Sensual Sport

The Who What Wear Podcast: Sporty & Rich Co-Founder Emily Oberg on Building a Nostalgic Yet Modern Label and Her New Sexual Wellness Venture, Sensual Sport

Emily Oberg is the co-founder of the popular lifestyle and activewear brand Sporty & Rich. She got her start in fashion at Complex, where she founded an Instagram page to curate all of the vintage ima...

12 Maalis 202528min

Jeni Britton: Founder of Jeni’s Splendid Ice Creams and Floura

Jeni Britton: Founder of Jeni’s Splendid Ice Creams and Floura

Jeni Britton is the founder of Jeni’s Splendid Ice Creams and the new fiber bar company Floura. Jeni grew up loving food and entrepreneurship—so much so that she left college to pursue her dream of ma...

10 Maalis 202553min

The Who What Wear Podcast: 2025 Award-Season Debrief: Our Top Looks and Trends, From Bridal Inspo to the Return of Peplum

The Who What Wear Podcast: 2025 Award-Season Debrief: Our Top Looks and Trends, From Bridal Inspo to the Return of Peplum

Last Sunday's Oscars wrapped up this year's award season, and Who What Wear Shopping Director Bobby Schuessler is here to discuss it all. He is joined by Erin Fitzpatrick, associate director of fashio...

5 Maalis 202537min

Lili Reinhart: Actor, Producer, and Founder of Personal Day Skincare

Lili Reinhart: Actor, Producer, and Founder of Personal Day Skincare

Lili Reinhart is an actor, producer, and founder of the skincare brand Personal Day. She knew she wanted to be an actor from a young age and spent her tween and teenage years auditioning, self-taping,...

3 Maalis 202552min

The Who What Wear Podcast: How Wiederhoeft Designer Jackson Wiederhoeft and LOHO Bride Founder Christy Baird Are Bringing Individuality Into Bridal Fashion

The Who What Wear Podcast: How Wiederhoeft Designer Jackson Wiederhoeft and LOHO Bride Founder Christy Baird Are Bringing Individuality Into Bridal Fashion

Jackson Wiederhoeft is the founder of the demicouture and bridal line Wiederhoeft. Known for its campy, sexy, modern aesthetic, Wiederhoeft has become a go-to option for distinctive and stunning brida...

26 Helmi 202535min

Caroline Chambers: Author of What to Cook When You Don’t Feel Like Cooking and Recipe Developer

Caroline Chambers: Author of What to Cook When You Don’t Feel Like Cooking and Recipe Developer

Caroline Chambers is an author, recipe developer, and the creator of the popular Substack and cookbook What to Cook When You Don’t Feel Like Cooking. Caroline began her career in advertising in New Yo...

24 Helmi 202554min

The Who What Wear Podcast: Creating a Meaningful Home—Beyond Furniture and Décor—With Interior Designer and Queer Eye Expert Jeremiah Brent

The Who What Wear Podcast: Creating a Meaningful Home—Beyond Furniture and Décor—With Interior Designer and Queer Eye Expert Jeremiah Brent

Jeremiah Brent is an interior designer and the founder of Jeremiah Brent Design. Jeremiah got his start in fashion before realizing that creating meaningful, cherished spaces was where his passion lay...

19 Helmi 202525min

Chanel Iman Godchaux: Supermodel and Chasa Founder

Chanel Iman Godchaux: Supermodel and Chasa Founder

Chanel Iman Godchaux is a model and founder of the home, baby, and lifestyle brand Chasa. In 2006, at age 15, Chanel won third place in the Ford Models Supermodel of the World contest and signed with ...

17 Helmi 202539min

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