The Who What Wear Podcast: Violette_FR Founder Violette Serrat on Her Innovative, Effortless French-Inspired Products and Launching in Sephora
Second Life16 Huhti 2025

The Who What Wear Podcast: Violette_FR Founder Violette Serrat on Her Innovative, Effortless French-Inspired Products and Launching in Sephora

Violette Serrat is a makeup artist, designer, and founder of the popular makeup brand Violette_FR. She began her career in fine art and makeup artistry (listen to her Second Life episode from 2023 here!) before launching Violette_FR in 2021. This week, she joins Who What Wear Beauty Director Erin Jahns to talk about her brand's recent launch in over 190 Sephora stores across North America and how she’s bringing her democratic approach to French-girl beauty to new customers. Plus, they dive into her gondola design at Sephora, her hero products (like the best-selling Boum-Boum Milk), and what exciting things Violette_FR has coming down the pipeline. Shop our editor's picks here!

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The Who What Wear Podcast: New York Fashion Week F/W 25 Recap

The Who What Wear Podcast: New York Fashion Week F/W 25 Recap

New York Fashion Week F/W 25 just wrapped up, and our Editorial Director Lauren Eggertsen and Associate Director of Special Projects Kristen Nichols are here to break everything down. They’re covering...

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Marissa Vosper: Co-Founder of Negative Underwear

Marissa Vosper: Co-Founder of Negative Underwear

Marissa Vosper is the co-founder of the cult-favorite intimates brand Negative Underwear. She studied political science and Spanish in college and started off her career in brand consulting. Vosper wo...

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The Who What Wear Podcast: Inside the Creation of Simkhai’s Upcoming F/W 25 Collection With Jonathan Simkhai

The Who What Wear Podcast: Inside the Creation of Simkhai’s Upcoming F/W 25 Collection With Jonathan Simkhai

Jonathan Simkhai, the creative director of Simkhai, founded his eponymous line in 2010. Critics and customers alike took notice; in 2015, he won the CFDA/Vogue Fashion Fund, and in the years since, hi...

5 Helmi 202523min

Tiffany Lopinsky: Co-Founder and COO of ShopMy

Tiffany Lopinsky: Co-Founder and COO of ShopMy

Tiffany Lopinsky is the co-founder and chief operating officer of ShopMy, the groundbreaking tech company that is the preeminent platform used by content creators to share and monetize their product r...

3 Helmi 202552min

The Who What Wear Podcast: Discovering Fashion's Next Big Thing With Up Next Designer Founder Albert Ayal

The Who What Wear Podcast: Discovering Fashion's Next Big Thing With Up Next Designer Founder Albert Ayal

Albert Ayal is the founder of Up Next Designer, an influential Instagram account highlighting the most exciting emerging designers in fashion. Ayal got his start in fashion PR, and in 2019, he opened ...

29 Tammi 202528min

Gwen Whiting: Co-Founder of The Laundress and Founder of The Fill Club

Gwen Whiting: Co-Founder of The Laundress and Founder of The Fill Club

Gwen Whiting is the co-founder of The Laundress and founder of the new private members cleaning community The Fill Club. Gwen studied textile design in college and started her career at Ralph Lauren w...

27 Tammi 202548min

The Who What Wear Podcast: Makeup Artist Joey Maalouf's Step-by-Step Guide to Revitalizing Your Everyday Makeup Routine

The Who What Wear Podcast: Makeup Artist Joey Maalouf's Step-by-Step Guide to Revitalizing Your Everyday Makeup Routine

Joey Maalouf is a makeup artist and creative consultant who works with celebrities like Goldie Hawn, Rachel Zoe, Lisa Rinna, and Molly Sims. On top of his red carpet and editorial work, he offers incr...

22 Tammi 202540min

Kara Brothers: Starface World President

Kara Brothers: Starface World President

Kara Brothers is the president of the mold-breaking skincare solutions company Starface World. She studied English in school and spent the early years of her career trying to find an industry and role...

20 Tammi 202551min

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