Unlocking Creative Effectiveness: The Most Effective Creative Levers From a Pathbreaking New Study

Unlocking Creative Effectiveness: The Most Effective Creative Levers From a Pathbreaking New Study

On this episode, Jane Ostler, EVP of Global Solutions Marketing and Thought Leadership at Kantar, joins Shekhar Deshpande, Head of Strategy, Global Clients, at Meta. They discuss how brands can create high-impact advertising by integrating creative effectiveness with data-driven insights.

Key Takeaways:

(04:28) Data removes guesswork and reveals useful insights.

(07:08) Creative quality strongly affects advertising profitability.

(11:38) Experts and AI must work together for insights.

(13:59) Human connection boosts ad impact by 81%.

(15:50) Marketers often undervalue humans in advertising.

(17:59) Blending brand and product improves ad results.

(21:01) Phones are today's most personal ad platform.

(23:57) Quick cuts are now used in traditional media.

(26:41) Consistent visuals make brands more memorable.

(31:52) Data helps accurately predict ad performance.

(35:02) AI speeds production but doesn't ensure strong ads.

Resources Mentioned:

Jane Ostler
https://www.linkedin.com/in/janeostler/

Kantar | LinkedIn
https://www.linkedin.com/company/kantar/

Kantar | Website
https://www.kantar.com/

Shekhar Deshpande
https://www.linkedin.com/in/shekhardeshpande/

Ad Age Report on Creative Effectiveness
https://adage.com/article/special-report-cannes-lions/research-meta-kantar-and-creativex-announces-new-era-storytelling/2568276

Meta
https://www.linkedin.com/company/meta/

#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(70)

Leadership - Digital Transformation for the B2B Customer Experience, Part 2

Leadership - Digital Transformation for the B2B Customer Experience, Part 2

This episode of the Business, Innovation and Technology podcast is a continuation of the previous episode, focusing on digital transformation for the B2B customer experience. Podcast host Jordan Roger...

28 Huhti 202222min

Leadership - Digital Transformation for the B2B Customer Experience

Leadership - Digital Transformation for the B2B Customer Experience

This episode of the Business, Innovation and Technology podcast focuses on digital transformation for the B2B customer experience. Podcast host Jordan Rogers-Smith is joined by Ben Howell, VP of Globa...

28 Huhti 202219min

Growth - Building the Future Through Technology Partnerships

Growth - Building the Future Through Technology Partnerships

This episode of the Business, Innovation and Technology podcast looks at different approaches to building the Metaverse. Podcast host Jonathan Kratz, Director and Head of Industry of Technology, Mobil...

26 Huhti 202238min

Diversity - NFTs — The New Frontier for Social Impact, Part 2

Diversity - NFTs — The New Frontier for Social Impact, Part 2

What do we still need to make Web3 and NFTs more accessible to new creators and participants? In this episode of the Meta Business, Innovation and Technology podcast, host Jessica Liao returns with gu...

24 Maalis 202236min

Diversity - NFTs — The New Frontier for Social Impact

Diversity - NFTs — The New Frontier for Social Impact

How can NFTs advance social justice? Jessica Liao, Business Engineering Manager for Meta, hosts this special episode of the Meta Business, Innovation and Technology podcast featuring Maliha Abidi, Fou...

24 Maalis 202234min

Leadership - Making the Metaverse: What Does the Future Hold?

Leadership - Making the Metaverse: What Does the Future Hold?

In an interview for CoinGeek, Artur Souza, VP of Business Engineering for Global Business Group at Meta, takes us into the Metaverse in this episode of the Meta Business, Innovation and Technology pod...

17 Maalis 202225min

Growth - How I Built a Business on Meta feat. Ralph Burns, Founder and CEO of Tier 11

Growth - How I Built a Business on Meta feat. Ralph Burns, Founder and CEO of Tier 11

Tier 11 Agency's true aim is to unlock the online business potential of purpose-driven companies. This episode of the Meta Business, Innovation, and Technology podcast, hosted by Jordan Rogers-Smith, ...

8 Maalis 202238min

Growth - First-Party Data Governance: Perspectives From Digital Advertising

Growth - First-Party Data Governance: Perspectives From Digital Advertising

Adrian Nash, Head of Strategy for Customer Experience at SAP, joins podcast host Jordan Rogers-Smith and Sean Bedford, Business Engineer at Meta on this episode of the Business, Innovation and Technol...

16 Helmi 202235min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
rss-oivalluksia-rahasta-elamasta
rss-rahapodi
rss-rahamania
ostan-asuntoja-podcast
hyva-paha-johtaminen
pomojen-suusta
rss-sami-miettinen-neuvottelija
rahapuhetta
rss-lahtijat
rss-ammattipodcast
rss-lentopaivakirjat
inderespodi
yrittaja
rss-bisneksen-pehmea-puoli
rss-sisalto-kuntoon
rss-yritys-ja-erehdys
rss-turvassa-tyopaikalla