Operators18 Huhti 2025

E108: The SMS Kingpin

In this episode, Sean and Jason speak with Alex Beller from Postscript, discussing the evolution of SMS marketing, the competitive landscape, and the future of messaging technology. They explore the challenges and opportunities in the e-commerce space, particularly focusing on the role of AI and the importance of effective communication strategies as Postscript scales its operations.

00:00 Introduction

10:06 The Evolution of SMS Marketing

19:51 Navigating the Competitive Landscape

29:49 The Future of SMS and RCS Technology

39:55 Managing Growth and Communication in a Scaling Business

41:46 Navigating Asynchronous Communication

48:50 Effective Communication Strategies in Remote Teams

55:21 Hiring Challenges and Strategic Growth

01:00:10 Building a Sustainable SaaS Business

01:06:24 Leveraging AI for Marketing Efficiency

01:18:06 Advocating for E-commerce: The EIA Initiative

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

Fulfil.io.

https://bit.ly/3pAp2vu

The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

Northbeam.

https://www.northbeam.io/

Postscript.

https://postscript.io/

Richpanel.

https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc

Saras.

https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_more

Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

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