IAB Upfront ➡️ September, Podcast Advertising's Utility & More
Sounds Profitable18 Huhti 2025

IAB Upfront ➡️ September, Podcast Advertising's Utility & More

This week in the business of podcasting: Surveying the Podcast Advertising Landscape, Podcasters Caught in Copyright Crossfire. The IAB Podcast Upfront Up and Moved, and “Live” is thriving in television.

For every article mentioned, visit here on Sounds Profitable.

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Brand Safety & Suitability: Explained

Brand Safety & Suitability: Explained

Today on the show, Bryan Barletta sits down with Brendan Kelly (director of ad quality measure) and Stacey Hultgren (senior manager of ad quality measurement) of SXM Media to break down the concepts o...

20 Maalis 202229min

Beer Gets Into Video Podcast Advertising + 6 more stories for Mar 18, 2022

Beer Gets Into Video Podcast Advertising + 6 more stories for Mar 18, 2022

Today on The Download from Sound Profitable; Beer gets into video podcast advertising, kids podcast business is booming, and an appeal to private marketplace deals over FAANG, and more. Production co...

18 Maalis 202210min

Podcasting's Most Controversial Statistic

Podcasting's Most Controversial Statistic

Sorry about all the police sirens. I wasn't arrested. No, I had to record this on St. Patrick's Day. In Downtown Boston. It's like Christmas, but for alcotourists.Register for the 2022 Infinite Dial p...

18 Maalis 202213min

The Low-Down From 'The Download' Team at Sounds Profitable

The Low-Down From 'The Download' Team at Sounds Profitable

Manuela Bedoya, Shreya Sharma, and Gavin Gaddis are on the show today, chatting with Bryan Barletta about our newest podcast, The Download. If this is your first time hearing about it, The Download is...

13 Maalis 202219min

Ad Tech Firms Under Fire For Data Scraping + 5 more stories for Mar 11, 2022

Ad Tech Firms Under Fire For Data Scraping + 5 more stories for Mar 11, 2022

Today on The Download from Sounds Profitable; ad tech firms are under fire for data scraping, Amazon joins the social audio market, YouTube is paying podcasters to incorporate video, and more. Mornin...

11 Maalis 20229min

The Care And Feeding Of A Podcast Audience

The Care And Feeding Of A Podcast Audience

Register for the 2022 Infinite Dial presentation here: https://www.eventbrite.com/e/the-infinite-dial-2022-tickets-290830069567?aff=edisonnewsletter&__s=xxxxxxxThe top podcast networks, by reach: http...

11 Maalis 202211min

Unpacking Podcasting’s Good Data w/ Caila Litman

Unpacking Podcasting’s Good Data w/ Caila Litman

Caila Litman, author of Sounds Profitable's #GoodData series and longtime podcast industry professional, is on the show today. It's a special episode—sans regular host Bryan Barletta. Caila and Ariell...

6 Maalis 202223min

Big Name Podcasts Gets Big Numbers + 5 other stories for Mar 4, 2022

Big Name Podcasts Gets Big Numbers + 5 other stories for Mar 4, 2022

Today on The Download from Sounds Profitable; big names in podcasting are pulling down big numbers in ad revenue, Meta and Mozilla have teamed up to change advertising privacy, and TikTok might not be...

4 Maalis 202210min

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