IAB Upfront ➡️ September, Podcast Advertising's Utility & More
Sounds Profitable18 Huhti 2025

IAB Upfront ➡️ September, Podcast Advertising's Utility & More

This week in the business of podcasting: Surveying the Podcast Advertising Landscape, Podcasters Caught in Copyright Crossfire. The IAB Podcast Upfront Up and Moved, and “Live” is thriving in television.

For every article mentioned, visit here on Sounds Profitable.

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Jaksot(971)

What Podcasting's Best Customers Think Of Podcast Ads

What Podcasting's Best Customers Think Of Podcast Ads

The full Super Listeners Study is available here: https://www.edisonresearch.com/super-listeners-2021-from-edison-research-and-ad-results-media/Support the show at: https://www.buymeacoffee.com/Tomweb...

4 Maalis 202216min

Radio Teaching Podcasting Lessons w/ Pierre Bouvard

Radio Teaching Podcasting Lessons w/ Pierre Bouvard

Pierre Bouvard, Chief Insights Officer at Cumulus Media, is on the show today to speak with Bryan Barletta about what podcasting can learn from radio and other legacy media. Bouvard develops media and...

27 Helmi 202239min

Libsyn Grows Monetization + 4 more stories for Feb 25, 2022

Libsyn Grows Monetization + 4 more stories for Feb 25, 2022

Today on The Download, Libsyn grows monetization, LinkedIn launches a podcast network, and what the new Privacy Sandbox feature for Android means for marketers. Let’s get started. Libsyn has bought a...

25 Helmi 20227min

Solving For Pain Points w/ Sean Howard

Solving For Pain Points w/ Sean Howard

Sean Howard, founder of Flightpath and of Fable and Folly, talks with Bryan about solving for pain points in adtech, collaboration with your competitors, and how we're truly only at the beginning of p...

20 Helmi 202236min

Amazon Exclusivity Deals Galore + 4 more stories for Feb 18, 2022

Amazon Exclusivity Deals Galore + 4 more stories for Feb 18, 2022

Today on The Download, Amazon continues their streak of signing exclusivity deals, agents are becoming more of a common site in podcasting, and Spotify buys both Podsights and Charitable. Good news f...

18 Helmi 20228min

Programmatic and Transparency w/ Jordan Bentley

Programmatic and Transparency w/ Jordan Bentley

Jordan Bentley, Founder of Audiohook, talks with Bryan about transparency, waterfalls, programmatic advertising, and how Podcasting still has a chance to start things the right way to lead to a better...

13 Helmi 202228min

SmartLess Media Launch + 4 more stories for Feb 11, 2022

SmartLess Media Launch + 4 more stories for Feb 11, 2022

Today on The Download: Today: Amazon inherits a celeb-powered podcasting company, new ad revenue numbers forecast good news for podcast investment, and a new op-ed asks where has Facebook’s fervor for...

11 Helmi 20227min

Disinformation and Ad Accountability w/ Claire Atkin

Disinformation and Ad Accountability w/ Claire Atkin

Claire Atkin, co-founder of the brilliant non-profit Check My Ads, talks with Bryan about disinformation, ad accountability, and the steps you should be taking to make sure your brand is being seen wh...

6 Helmi 202236min

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