FTC Defines Blurred Advertising, Spotify on Apple, Sony Downsizes Podcasting, & More
Here's what you need to know for today in the business of podcasting:FTC recommends brands avoid “blurred advertising” when marketing to kids by Ryan BarwickApple’s expanding ad ambitions: A closer lo...
20 Syys 20235min
I’m Not Exactly Sure What You Do
Tom reflects on the many people who would gladly listen to podcasts, if we could tell them exactly what podcasts actually are. A podcasting Got Milk moment.Credits: Written by Bryan Barletta Edited by...
20 Syys 20237min
Digital Ad Spend Recovering, Pivot to Pivot to Video, '24 to Break Political Ad Records, & More
Digital Ad Spend Showing Promising Recovery from Recession Fears.[Digiday Source] [Digiday Podcast] [AdExchanger Source] [Adweek Source]IAB launches foundational industry training programs[Source]2024...
19 Syys 20236min
Audio Outgrows Adspend, Recapturing TV’s Reach with Podcasts, NASA en Español
Here's what you need to know for today in the business of podcasting: AM/FM Radio And Podcasts Can Recapture Lost TV Reach Due To Writers/Actors Strike As 22% Of The Heavy Linear TV Audience Say They ...
18 Syys 20235min
A Holistic Approach to Podcasting | Feed Drop
Bryan Barletta joins E.B. Moss in this episode of Insider Interviews, also featuring Paul Riismandel from Signal Hill Insights and Ken Lagana from Audacy, about taking a holistic approach to the busin...
15 Syys 202354min
Claritas Acquires ArtsAI, Audible's Into the Buffyverse, Google's Antitrust Case, & More
Here's what you need to know from this week in the business of podcasting. Over half of business owners are daily podcast listeners, study shows by Reem MakariHow Claritas Aims to Bring Google and Met...
15 Syys 20237min
Buffy's Podcast Stake, Inclusive Leadership Makes More, APAC Marketers on Measurement & More
Here's what you need to know for today in the business of podcasting:Top ten popular podcasts consumed in affluent households by Brad HillOriginal Buffy the Vampire Slayer stars returning for new Audi...
14 Syys 20236min
Podcasts Command Attention, Influencer Spend Increasing, the DoJ's Case Against Google & More.
Here's what you need to know for today in the business of podcasting: Influencer Spending Forecast To Grow Double-Digits This Year by Inside Audio MarketingThe Economist adds podcast subscription tier...
13 Syys 20234min
