The Business of Speaking: From Lead Gen to Speaker Fees
Speaking Your Brand: Public Speaking Tips and Strategies21 Huhti 2025

The Business of Speaking: From Lead Gen to Speaker Fees

Are you getting paid - or at least generating leads - from your speaking engagements?

Whether you’re speaking on stages, at conferences, or to community groups, your talks can (and should!) work for you, either by bringing in leads and clients or by earning you a speaker fee.

But here's what I often hear:

“I don’t want to make a sales pitch in my presentation.” “I’m not sure how to tell the audience what I actually do.” “I tried once, and it didn’t work, so I gave up.”

In this episode, I share specific strategies you can use to:

  • Align your presentation content with your offer (without sounding pitchy)
  • Plant “sales seeds” by sharing client examples and stories
  • Confidently include a call to action that feels natural and helpful
  • Use my gold-standard feedback form to generate leads you can follow up with
  • Know what to charge and how to communicate your speaker fee
  • Have productive, confident conversations with event organizers

You’ll learn practical tips you can start using in your very next presentation.

This episode originally aired as episode 344 on August 28, 2023.

Links:

Show notes at https://www.speakingyourbrand.com/344/

Download example feedback form (no opt-in needed): https://www.dropbox.com/scl/fi/7scnmn11eqpfeh863i878/Speaking-Your-Brand-Example-Worksheet-FeedbackForm.pdf?rlkey=bmqkj2pzyjewmrg8r0smml2vu&dl=0

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Attend our 1-day speaking workshop in Orlando: https://www.speakingyourbrand.com/workshop/

Connect on LinkedIn: https://www.linkedin.com/in/carolcox

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