From Ford to Founder: Joe Chura on Reinventing Beer with Go Brewing (Ep. 40)
Alcohol-Free Radio22 Huhti 2025

From Ford to Founder: Joe Chura on Reinventing Beer with Go Brewing (Ep. 40)

In Episode 40 of Alcohol-Free Radio, we’re joined by Joe Chura, Founder & CEO of Go Brewing, one of the fastest-growing non-alcoholic craft breweries in the U.S. Joe’s path is anything but typical—he started on the Ford assembly line, scaled and sold a tech company for $205M, and now leads Go Brewing’s charge in redefining drinking culture.

With distribution in over 6,000 retail locations, Go Brewing offers a variety of cutting-edge NA beers, hop waters, micro-dosed THC/CBD beverages, and electrolyte drinks—all crafted with wellness in mind. Joe is also the Co-founder of Craftsmith, a manufacturing platform for both alcoholic and non-alcoholic beverage production.

In this episode, we dive into: 🚗 Joe’s journey from the auto industry to beverage entrepreneurship 🍻 What sets Go Brewing apart in the NA craft beer space 🧪 The innovation behind Go Brewing & Craftsmith 💪 Joe’s mindset as a marathon runner, Hyrox athlete, and performance-driven founder

Connect with Joe & Go Brewing: 🌐 gobrewing.com 📲 @gobrewing on Instagram 🔗 Joe Chura on LinkedIn

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