Awkward Silences15 Helmi 2023

#117 - Understanding Growth Research with Carlos Tellez of Nubank

Erin May, John Henry Forster, and Carlos Tellez, Growth Research Manager at Nubank, get to the bottom of growth research. This episode is focused on two of Erin's favorite things – optimization and research. They discuss how research informs growth teams as Carlos describes the moving parts involved in the research process. Listen to hear what Carlos loves the most about his job, the scope of growth research, research design methods, tools, and tactics.

In this episode, we discuss:

The value and impact of growth research
Key differences between growth research and product research
Research workflows and the dynamics of working relationships
Research methodologies, tactics, and toolkits

Highlights:

[00:01:08] What is growth research? What is platform research?
[00:06:52] One big difference between growth research and product research
[00:12:07] How does growth research "operate within the growth context"?
[00:09:39] Support from leadership and the value of research in the context of growth
[00:15:18] Carlos shares Nubank's approach to qualitative research
[00:18:34] Carlos details his team's creative approach to data collection
[00:28:41] Tactics for identifying the impact of research
[00:28:41 Triangulation is a requirement of UX research; it's also the trickiest part to get right

Sources mentioned in the episode:

About our guest

Carlos Tellez is a digital strategist, UX researcher, service designer, and education enthusiast. Currently, he is the UX Research Manager at Nubank. Much of his work is focused on creating effective research teams and advancing the field of UX research. Carlos has a Master's degree in Architecture from Harvard University Graduate School of Design. He also has a Bachelor of Arts in Urban Studies from Vassar College.

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