561: $300M Worth of Facebook Ads Advice in 45 Minutes | Jordan Menard

561: $300M Worth of Facebook Ads Advice in 45 Minutes | Jordan Menard

In this episode, Jordan Menard breaks down what it really takes to scale Facebook ads in 2025. He shares why creative is now the targeting, why brands need to focus more on offers than tactics, and how to fix your conversion economics to unlock serious scale. Jordan also walks through his exact ad creative process—including scripting, ad types, and how to test offers to find your hero. If you're spending money on ads and not getting results, this episode will change the way you approach performance marketing forever. Listen to Nathan and Jordan discuss: - How Jordan built a $300M+ track record in Facebook ads without a website or outbound marketing - Why scaling doesn’t start in Ads Manager—it starts with better inputs: offer, creative, numbers - The four leverage points that unlock profitable scale: product, audience, margins, and operations - How to use AI to generate ad angles and customer pain points - The two creative briefs Jordan uses for every ad: scripted for actors, unscripted for influencers And much more business advice… Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

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75: How to Build & Grow A Successful Blog for Your Startup with Yaro Starak

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74: Building one of the Largest Adventure Travel Companies in the World with Darrell Wade from Intrepid Travel

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73: How to Build a Super Successful Online Business with John Lee Dumas of Entrepreneur on Fire

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There is a quintessential moment that every entrepreneur will face at some point in his or her life. It doesn’t matter what kind of business you’re running, or what kind of niche you’re in, there's a ...

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72: Internet Marketing Mastery with Los Silva

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Carlos "Los" Silva is rightfully considered today one of the top business marketing trainers in the world. After a 10-year entrepreneurial journey, he finds himself at the helm of multiple, million-do...

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71: Mastering Social Media & Evangelism with Guy Kawasaki

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During one of Guy Kawasaki’s first marketing assignments in the early 1980s, he would knock on the doors of startup software companies across Silicon Valley armed with a stack of non-disclosure agreem...

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70: How to Manufacture a Disruptive Product (Without Selling a Kidney) with Lisa Fetterman of Nomiku

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There’s a simple rule that all entrepreneurs live by: Aim for disruptive change. Everything you need to know about being an entrepreneur lies in that beautifully simple rule. Yet, as many entrepreneur...

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69: How to Launch Your Startup in 7 Days and Build a $1m Business with Dan Norris of WPCurve

69: How to Launch Your Startup in 7 Days and Build a $1m Business with Dan Norris of WPCurve

Building a startup is hard, from generating an idea, to developing an MVP, to launching a product, and eventually growing a business. It's just really hard. But what if I told you that it's entirely p...

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68: Building The Best Workplace in The World with Vishen Lakhiani of Mindvalley

68: Building The Best Workplace in The World with Vishen Lakhiani of Mindvalley

How can you attract top talent, and create a workforce that goes the extra mile for the company? The answer – surprisingly – isn’t salary, perks or bonuses. It’s culture. Making the effort to build an...

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