118. The Microsoft Acquisition

118. The Microsoft Acquisition

The Microsoft Acquisition

Welcome to episode 118 of the LinkedInformed podcast at the end of a truly historic week for LinkedIn.


As you would expect I am going to concentrate all of this episode on evaluating Microsoft's acquisition of LinkedIn.


Advantages for Microsoft


  • Entry into the social media space. An area they have neglected to get involved with previously which was beginning to look like a serious weakness.

  • An opportunity to increase sales of Office 365 via extensive integration with LinkedIn’s functionality.

  • Dynamics (Their CRM solution) will benefit the most from this acquisition and potentially allow it to become the market leader (currently Salesforce).

  • Content from LinkedIn publishing allowing greater advertising opportunities.

  • Big data. Rich information about people and their online behaviour.

Advantages for LinkedIn


  • $26 billion!

  • Greater resources to enable new products such as Profinder to be launched and rapidly expanded.

  • $26 billion!

  • Use of Microsoft’s massive cloud infrastructure.

  • A way out of their stock-based compensation conundrum.

  • $2.3 billion into Reid Hoffman’s bank account!

Advantages for Members


  • I expect the under-resourced help centre to improve significantly

  • Skype integration

  • Integration with Outlook 365 & Dynamics.

  • Better distribution of published posts

Disadvantages for Members


  • Less Google optimisation

  • Another secretive ‘closed’ culture

  • Focus on corporates at the expense of SMB’s

  • And …..

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Jaksot(482)

483. Is LinkedIn a social media platform?

483. Is LinkedIn a social media platform?

A quick look at a document that explains why LinkedIn should be considered a social media platform just like all of the other big players.PostbagTeresa Ward: should we use @mentions in comments?Lionel...

21 Maalis 16min

482. User interface glitches

482. User interface glitches

This week's show "acknowledges" the challenge LinkedIn seems to have in presenting a stable user interface to its users.PostbagVoice note from Kaye King about improving our feedsVoice note from Christ...

14 Maalis 17min

481. How to get LinkedIn content seen?

481. How to get LinkedIn content seen?

This one tip will help content creators get their external content seen. PostbagEspresso+: Comment "X" and I will DM you – is that a good idea?Judi Hays voice note … about voice notes———Getting conten...

7 Maalis 14min

480. LinkedIn voice notes

480. LinkedIn voice notes

Among other topics, this week's show is about LinkedIn voice notes. I love them!PostbagMark Lee voice note on spam commentsNiraj Kapur has sent a voice note about AI, based on the content of last week...

28 Helmi 17min

479. Is AI going to take all our jobs?

479. Is AI going to take all our jobs?

Is AI coming for all our jobs? That's the main topic this week, with lots of resources for you to check out so you can work out on which side of the fence to fall.PostbagAnon: How can I make my Featur...

21 Helmi 18min

478. UpLift Live interview with Phill Agnew

478. UpLift Live interview with Phill Agnew

This week's show comes out early to remind you of this weekend's price rise for the UpLift Live 26. We have an interview with our final speaker, the host of the Nudge podcast, Phill Agnew.PostbagAshle...

11 Helmi 15min

477. The post-Milan Postbag

477. The post-Milan Postbag

Being away for a week in Milan did wonders for people asking me questions for the show!PostbagRichard G Abrahams: As a fiction author, given that time learning and using social media is time not spent...

7 Helmi 19min

476. Audio pronunciations + mystery speaker reveal

476. Audio pronunciations + mystery speaker reveal

This week we look at audio pronunciation on your profile.Postbag Sara Gallagher: How can I realistically tell what advice is applicable to me, and what "works" because of the skewed sample but won’t i...

24 Tammi 14min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-rahamania
herrasmieshakkerit
rss-seuraava-potilas
ostan-asuntoja-podcast
rss-20-30-40-podcast
rahapuhetta
rss-lahtijat
rss-inderes-femme
rss-myynnilla-on-asiaa-kert-kenner
pomojen-suusta
rss-inderes
rss-draivi
rss-strategian-seurassa
rss-porssipuhetta
rss-startup-ministerio
rss-bisnesta-bebeja