How To Go Viral On LinkedIn

How To Go Viral On LinkedIn

Welcome to a new and special episode on LinkedInformed.

A shift from the normal format, this week I’m chatting with Scott Millward, the Marketing Director of Matt Burton Associates.

Scott only started posting on LinkedIn in February 2019 and in a matter of months he was producing posts that went viral. How did he manage to do that so quickly?

Prior to our interview I checked back and counted the average engagement he received on his last 10 posts;

Reactions (Likes etc) – 1289/post

Comments – 193/post

In this fascinating interview, Scott reveals the techniques he has utilised to gain this level of success – enjoy!

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Jaksot(481)

457. One Hour A Week

457. One Hour A Week

What would you spend your time doing if you only had one hour on LinkedIn™️ per week?Is it possible to have impact in that time?A recent interaction led me to think about this topic. One hour a week i...

10 Helmi 20251h 9min

456. LinkedIn™️ in 2025

456. LinkedIn™️ in 2025

In this weeks episode I discuss my predictions for LinkedIn™️ this year.I've always said that there are 3 LinkedIns:The company The platform The community (us) My prediction is that the biggest change...

25 Tammi 20251h 3min

455. Interesting People - Louise Brogan

455. Interesting People - Louise Brogan

We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better.But do we REALL...

14 Joulu 20241h 5min

454. Video Killed the LinkedIn Star

454. Video Killed the LinkedIn Star

How the new feed is quietly stifling engagement.Also covered in this week's episode:Audio events are being scrapped How the 'see more' can be a curse New - enhanced profile cover slideshowsMore job lo...

30 Marras 202453min

453. How not to prune your connections!

453. How not to prune your connections!

Has your network grown out of control?Do you think it might be time to disconnect from a few?Does it make sense to do it and will it help you?What is the best way to go about it?In this episode I try ...

16 Marras 20241h 5min

452. The LinkedIn™️ TOFU Myth!

452. The LinkedIn™️ TOFU Myth!

This may be an unpopular opinion: using LinkedIn™️ as a 'funnel' to push followers/connections onto your site is not a great strategy!Also covered in this episode:New 'Open to volunteering' 55 million...

9 Marras 20241h 4min

451. Disappearing Connections!

451. Disappearing Connections!

This week, I discussed the mystery surrounding the disappearing connections and revealed that this is not the first time it has happened! Also, in this episode:Latest statistics from LinkedIn™️ Update...

2 Marras 202443min

450. How To Fix The Services Marketplace!

450. How To Fix The Services Marketplace!

LinkedIn™️ say that 10 million users have a services page, a 48% increase year on year. But the vast majority of those profiles aren't really freelancers or even service providers!In addition, LinkedI...

19 Loka 202444min

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