464. The Case For Impressions

We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better.But do we REALL...

22 Kesä 20241h 4min

It's a common belief that the answer to poor (and getting worse) organic content reach from a company page is employee advocacy. So why are so many organisations getting it horribly wrong?That plus:Th...

15 Kesä 202456min

This week I had a thoroughly enjoyable and thought provoking chat with Copywriting expert and author of the modern classic 'A self-help guide for copywriters' Dan Nelken I've been a follower and admir...

1 Kesä 20241h 2min

Organic content reach is on the decline again!"It's inevitable, this is what social media companies do" and "All they are interested in is posting more ads" I keep seeing people comment but it really ...

25 Touko 20241h 1min

LinkedIn™️ Groups. Once heralded as a cornerstone of professional networking, their prominence has waned over time. However, amidst the shifting tides, could membership in these groups still hold unta...

18 Touko 20241h 10min

We often come across people on LinkedIn™️ who look interesting and produce content we find valuable, so we follow or connect and over time we feel as though we get to know them better.But do we REALLY...

3 Touko 20241h 11min

Bruce Johnston has been helping people use LinkedIn™️ more effectively for the last 13 years and I've been a follower for 8 years. Bruce is a great wordsmith and one of the more original thinkers out ...

27 Huhti 20241h 9min

LinkedIn™️ seem to love it, more and more posts are created by it and comment threads are becoming infested with it, so I thought it was time to revisit the topic of AI and try to answer this importan...

20 Huhti 20241h 3min