Television, Translation, and Algorithms on Netflix

Television, Translation, and Algorithms on Netflix

How do media producers appeal to international audiences in the streaming era? In this episode of the Global Media & Communication podcast, our host Juan Llamas-Rodriguez interviews Elia Cornelio Marí about her research on Mexican melodramas, Netflix algorithms, and television in translation. In this episode you will hear about: Why melodrama became an important genre in the development of Netflix’s original series across Latin America How translation affects the reception of television in Mexico and Italy The concept of “cultural proximity” and how it helps explain what TV series become popular across different national cultures The Global Media & Communication podcast series is a multimodal project powered by the Center for Advanced Research in Global Communication (CARGC) at the Annenberg School for Communication at the University of Pennsylvania. At CARGC, we produce and promote critical, interdisciplinary, and multimodal research on global media and communication. We aim to bridge academic scholarship and public life, bringing the best scholarship to bear on enduring global questions and pressing contemporary issues. Guest Biography: Elia Cornelio Marí is Assistant Professor at the Universidad Juárez Autónoma de Tabasco, Mexico. She holds a PhD in Communication, Technology and Society by La Sapienza University of Rome, and a M.A. in Media Studies by the University of Texas at Austin. She specializes in television studies. Her publications focus on the original production of Netflix for Mexico, the reception of dubbed television by international audiences, and the practice of binge-watching among college students. She is a member of RELATA, the Latin American Network of Audience and Reception Studies. Host Biography: Juan Llamas-Rodriguez is a researcher and educator interested in how media theories allow us to critically analyze social phenomena on a global scale. He works as assistant professor in the Annenberg School for Communication and associate director of the Center for Advanced Research in Global Communication at the University of Pennsylvania. He is the author of Border Tunnels: A Media Theory of the US-Mexico Underground (University of Minnesota Press, 2023) and Y Tu Mamá También: A Queer Film Classic (McGill-Queen’s University Press, 2025), and editor of Media Travels: Toward an Atlas of Global Media (Amherst College Press, 2025). CreditsInterview by: Juan Llamas-Rodriguez Produced by: Juan Llamas-RodriguezEdited by: Anna Gamarnik Keywords: algorithms, animation, dubbing, Mexico, Netflix, translation Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sociology

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Derron Wallace, "The Culture Trap: Ethnic Expectations and Unequal Schooling for Black Youth" (Oxford UP, 2023)

Derron Wallace, "The Culture Trap: Ethnic Expectations and Unequal Schooling for Black Youth" (Oxford UP, 2023)

How does race matter in schools? In The Culture Trap: Ethnic Expectations and Unequal Schooling for Black Youth (Oxford UP, 2023), Derron Wallace, the Jacob S. Potofsky Chair in Sociology at Brandeis University, tells the contrasting stories of two schools in the UK and USA. The book demonstrates two very different sets of expectations for Black youth in the two countries schools, and two very different educational and social structures reinforcing these expectations. The book draws on a rich ethnographically informed narrative, which centres teachers’ and students’ understandings and experiences of education. In doing so, the book challenges ‘cultural’ explanations for failures and successes in the two schools, and the two countries. Demonstrating both the socially constructed nature of race in the UK and USA, and the racism at the centre of both educational systems, the book is essential reading across the social sciences, humanities and for anyone interested in schools, education, and social change. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sociology

4 Maalis 202455min

Jinying Li, "Anime's Knowledge Cultures: Geek, Otaku, Zhai" (U Minnesota Press, 2024)

Jinying Li, "Anime's Knowledge Cultures: Geek, Otaku, Zhai" (U Minnesota Press, 2024)

With comics franchises getting turned into multi-billion dollar revenue opportunities and consumer technology companies dominating daily headlines — the trappings of “geekdom” have made their way into the global mainstream over the past few days. As part of this trend, Japanese-style anime has also gained immense transnational popularity, arguably becoming part of the “new cool”. It’s against this backdrop that Jinying Li dives into the sociocultural landscape of anime with her book Anime’s Knowledge Cultures: Geek, Otaku, Zhai (University of Minnesota Press, March 2024). However, instead of diving into the “Japaneseness” of anime and otaku culture, Anime’s Knowledge Cultures helps frame anime within a more globalized sense of “geekdom” — especially with the rise of post-80s millennial zhai in China’s cultural and economic spheres. Li is an Assistant Professor of Modern Culture and Media at Brown University. Her research and teaching focuses on media theory, animation, and digital culture in East Asia. She is also a filmmaker who’s worked on various animations, features, and documentaries, including the noted Chinese 2016 animation feature Big Fish and Begonia. With this academic and domain expertise, Li’s book illuminates phenomena like fansubs, danmaku “bullet-style” subtitles, and geek “complexes” to audiences who are interested in the theoretical and practical implications of anime’s global popularity. Tune into this episode about Anime’s Knowledge Cultures to learn more—listen to the end for some special anime and movie recommendations. Anthony Kao is a writer who intersects international affairs and cultural criticism. He founded/edits Cinema Escapist—a publication exploring the sociopolitical context behind global film and television—and also writes for outlets like The Guardian, Al Jazeera, The Diplomat, and Eater. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sociology

3 Maalis 202449min

Will Rollason and Eric Hirsch eds., "Compliance: Cultures and Networks of Accommodation" (Berghahn Books, 2023)

Will Rollason and Eric Hirsch eds., "Compliance: Cultures and Networks of Accommodation" (Berghahn Books, 2023)

Compliance, namely everyday accommodations, is a practice allowing us to work and live with others. Exploring compliance from an anthropological perspective, Will Rollason and Eric Hirsch's edited volume Compliance: Cultures and Networks of Accommodation (Berghahn Books, 2023) offers a varied and international selection of chapters covering taxation, corporate governance, medicine, development, carbon offsetting, irregular migration and the building trade. Compliance emerges as more than the opposite of resistance: instead, it appears as a valuable heuristic approach for understanding collective life, as a means by which actors strive to accommodate themselves to others. This perspective transcends conventional distinctions between power and resistance, and offers to open up new avenues of anthropological enquiry. Will Rollason is a Senior Lecturer in Anthropology at Brunel University London. His research to date has focused on Papua New Guinea and Rwanda. He is the author of We are playing football: Sport and postcolonial subjectivity, Panapompom, Papua New Guinea (Cambridge Scholars Publishing, 2010), and the editor of numerous volumes. Yadong Li is a PhD student in anthropology at Tulane University. His research interests lie at the intersection of the anthropology of state, the anthropology of time, hope studies, and post-structuralist philosophy. More details about his scholarship and research interests can be found here. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sociology

3 Maalis 20241h 5min

Poppy Wilde, "Posthuman Gaming: Avatars, Gamers, and Entangled Subjectivities" (Routledge, 2023)

Poppy Wilde, "Posthuman Gaming: Avatars, Gamers, and Entangled Subjectivities" (Routledge, 2023)

Posthuman Gaming: Avatars, Gamers, and Entangled Subjectivities (Routledge, 2023) explores the relationship between avatar and gamer in the massively multiplayer online roleplaying game World of Warcraft, to examine notions of entangled subjectivity, affects, and embodiments – what it means and how it feels to be posthuman. With a focus on posthuman subjectivity, Wilde considers how we can begin to articulate ourselves when the boundary between self and other is unclear. Drawing on fieldnotes of her own gameplay experiences, the author analyses how subjectivity is formed in ways that defy a single individual notion of “self”, and explores how different practices, feelings, and societal understandings can disrupt strict binaries and emphasise our posthumanism. She interrogates if one can speak of an “I” in the face of posthuman multiplicity, before exploring different analytical themes, beginning with how acting theories might be posthumanised and articulate the relationship between avatar and gamer. She then defines posthuman empathy and explains how this is experienced in gaming, before addressing the need to account for boredom, the complexity of nostalgia, and ways death and loss are experienced through gaming. This volume will appeal to a broad audience and is particularly relevant to scholars and students of cultural studies, media studies, humanities, and game studies. Rudolf Inderst is a professor of Game Design with a focus on Digital Game Studies at the IU International University of Applied Science, department lead for Games at Swiss culture magazine Nahaufnahmen.ch, editor of “DiGRA D-A-CH Game Studies Watchlist”, a weekly messenger newsletter about Game Culture and curator of @gamestudies at tiktok. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sociology

2 Maalis 202426min

Thomas J. Barfield, "Shadow Empires: An Alternative Imperial History" (Princeton UP, 2023)

Thomas J. Barfield, "Shadow Empires: An Alternative Imperial History" (Princeton UP, 2023)

Empires are one of the most common forms of political structure in history—yet no empire is alike. We have our “standard” view of empire: perhaps the Romans, or the China of the Qin and Han Dynasties—vast polities that cover numerous different people, knit together by strong institutions from a political center. But where do, say, the empires of the steppe, like the Xiongnu or the Mongols, fit into our understanding of empire? Or the Portuguese empire, which got its start as an array of ports and forts in South and Southeast Asia? Or the Manchus, who waltzed into a collapsing Ming China and rapidly re-established its governing structures–with themselves at the head? These are just a handful of what Thomas Barfield calls exogenous, or “shadow” empires, which grow on the frontiers of larger, wealth-growing polities, in his most recent book Shadow Empires: An Alternative Imperial History (Princeton University Press, 2023). Shadow empires cannot exist without their hosts, extracting wealth from them—and yet, the most successful of them grow to become wealth creators in their own right, becoming what Barfield terms “endogenous empires.” In this interview, Thomas and I talk about empires—both the commonly-accepted kind and their shadow variants—and how we can differentiate between the many different kinds of empire throughout history. Thomas Barfield is professor of anthropology at Boston University. His books include Afghanistan: A Cultural and Political History (Princeton University Press: 2010) and The Perilous Frontier: Nomadic Empires and China, 221 BC to AD 1757 (Wiley-Blackwell: 1992). You can find more reviews, excerpts, interviews, and essays at The Asian Review of Books, including its review of Shadow Empires. Follow on Twitter at @BookReviewsAsia. Nicholas Gordon is an editor for a global magazine, and a reviewer for the Asian Review of Books. He can be found on Twitter at @nickrigordon. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sociology

1 Maalis 202449min

Terry Williams, "Life Underground: Encounters with People Below the Streets of New York" (Columbia UP, 2024)

Terry Williams, "Life Underground: Encounters with People Below the Streets of New York" (Columbia UP, 2024)

Aboveground, Manhattan’s Riverside Park provides open space for the densely populated Upper West Side. Beneath its surface run railroad tunnels, disused for decades, where over the years unhoused people have taken shelter. The sociologist Terry Williams ventured into the tunnel residents’ world, seeking to understand life on the margins and out of sight. He visited the tunnels between West Seventy-Second and West Ninety-Sixth Streets hundreds of times from 1991 to 1996, when authorities cleared them out to make way for Amtrak passenger service, and again between 2000 and 2020.  Life Underground: Encounters with People Below the Streets of New York (Columbia UP, 2024) explores this society below the surface and the varieties of experience among unhoused people. Bringing together anecdotal material, field observations, photographs, transcribed conversations with residents, and excerpts from personal journals, Williams provides a vivid ethnographic portrait of individual people, day-to-day activities, and the social world of the underground and their engagement with the world above, which they call “topside.” He shows how marginalized people strive to make a place for themselves amid neglect and isolation as they struggle for dignity. Featuring Williams’s distinctive ethnographic eye and deep empathy for those on the margins, Life Underground shines a unique light on a vanished subterranean community. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sociology

1 Maalis 202427min

Steve Ferzacca, "Sonic City: Making Rock Music and Urban Life in Singapore" (NUS Press, 2021)

Steve Ferzacca, "Sonic City: Making Rock Music and Urban Life in Singapore" (NUS Press, 2021)

The basement of a veteran shopping mall located in the central business district of Singapore affords opportunities to a group of amateur and semi-professional musicians, of different ethnicities, ages, and generations to make a sonic way of life. Based on five years of deep participatory experience, this multi-modal (text, musical composition, social media, performance) sonic ethnography is centered around a community of noisy people who make rock music within the constraints of urban life in Singapore. The heart and soul of this community is English Language rock and roll music pioneered in Singapore by several members of the 1960s legendary "beats and blues" band, The Straydogs, who continue to engage this community in a sonic way of life. In Sonic City: Making Rock Music and Urban Life in Singapore (NUS Press, 2021), Ferzacca draws on Bruno Latour's ideas of the social--continually emergent, constantly in-the-making, "associations of heterogeneous elements" of human and non-human "mediators and intermediaries"--to portray a community entangled in the confounding relations between vernacular and national heritage projects. Music shops, music gear, music genres, sound, urban space, neighborhoods, State presence, performance venues, practice spaces, regional travel, local, national, regional, and sonic histories afford expected and unexpected opportunities for work, play, and meaning, in the contemporary music scene in this Southeast Asian city-state. The emergent quality of this deep sound is fiercely cosmopolitan, yet entirely Singaporean. What emerges is a vernacular heritage drawing upon Singapore's unique place in Southeast Asian and world history. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sociology

29 Helmi 20241h 6min

Ina Marie Lunde Ilkama, "The Play of the Feminine" (HASP, 2023)

Ina Marie Lunde Ilkama, "The Play of the Feminine" (HASP, 2023)

In Tamil Nadu, the nine-night autumnal Navarātri festival can be viewed as a celebration of feminine powers in association with the goddess. Ina Marie Lunde Ilkama's book The Play of the Feminine (HASP, 2023) explores Navarātri as it is celebrated in the South Indian temple town of Kanchipuram. It investigates the local mythologies of the goddess, two temple celebrations, and the domestic ritual practice known as kolu (doll displays). The author highlights three intersecting themes: namely the play of the goddess in myth and ritual, the religious agency and images of women and the divine feminine, and notions of playfulness in Navarātri rituals; as articulated in creativity, aesthetics, competition, and dramatic expressions. This book is available open access here.  Raj Balkaran is a scholar of Sanskrit narrative texts. He teaches at the Oxford Centre for Hindu Studies and at his own virtual School of Indian Wisdom. For information see rajbalkaran.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sociology

29 Helmi 202442min

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