#454 - How to Control the Sale Without Sounding Pushy | Anthony Firenzi

#454 - How to Control the Sale Without Sounding Pushy | Anthony Firenzi

FOUR ACTIONABLE TAKEAWAYS: Position yourself as a partner, not a decision-maker, during negotiations. Frame your CFO or leadership as the final approver to deflect pressure and control the conversation Use a sliding scale for discounts based on timeline. Offer steeper discounts for faster signatures to create urgency without arbitrary end-of-month pressure Steer discovery and demos toward problems that matter. Don’t get stuck solving small issues—recommend workflows tied to real business impact and executive priorities Drive deal velocity without discounting by pre-scheduling the implementation call. Lock in post-sale steps early to create natural pressure toward closing PATH TO PRESIDENT’S CLUB: Head of Sales, Unified GTM Strategic Accounts, Lattice Enterprise Account Executive, Lattice Mid-Market Account Executive, Lattice Business Development Representative, Lattice RESOURCES DISCUSSED: ⁠Join our weekly newsletter⁠⁠ ⁠⁠Things you can steal

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#87 - The Xmas Special (click for gifts)

#87 - The Xmas Special (click for gifts)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

21 Joulu 202126min

#86 - Embracing competitors and asking the right questions at the right time (Ryan Staley, Founder & CEO @ Whale Boss)

#86 - Embracing competitors and asking the right questions at the right time (Ryan Staley, Founder & CEO @ Whale Boss)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  * Learn from the 5 biggest deals you have lost and replace them with the 5 fastest deals yo...

15 Joulu 202130min

#85 - Death of the helpful seller: Use proven psychology to stop losing deals (Belal Batrawy, DeathtoFluff)

#85 - Death of the helpful seller: Use proven psychology to stop losing deals (Belal Batrawy, DeathtoFluff)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  * Disclose “often withheld” information around pricing, competition, weakness, and implemen...

8 Joulu 202133min

#84 - Leading with data in your sales process and why traditional sales is broken (Anthony Iannarino, President @ SOLUTIONS Staffing)

#84 - Leading with data in your sales process and why traditional sales is broken (Anthony Iannarino, President @ SOLUTIONS Staffing)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  * Lead with insights to show the prospect that you know their business. * Don’t assume the ...

1 Joulu 202132min

#83 - Selling to executives, selling with them, and everything in between (Kris Rudeegraap, CEO @ Sendoso)

#83 - Selling to executives, selling with them, and everything in between (Kris Rudeegraap, CEO @ Sendoso)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  * Bring your executives early to accelerate the deal instead of at the end when it’s too la...

24 Marras 202128min

#82 - Getting out of the script for more effective Gap Selling (Keenan, Author of Gap Selling)

#82 - Getting out of the script for more effective Gap Selling (Keenan, Author of Gap Selling)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  * Don’t talk about root causes/technicalities until you get to the business impact first. *...

17 Marras 202132min

#81 - Mapping out your demo during the discovery call to drive the ‘aha’ moment (Will Lui, CRO @ Pairsoft)

#81 - Mapping out your demo during the discovery call to drive the ‘aha’ moment (Will Lui, CRO @ Pairsoft)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  * Tie each feature you demo to the discovery, then an example, then a use case so it really...

10 Marras 202127min

#80 - Working with your Sales Engineer to run effective discovery and demos (Zach Farber, AE @ Salesforce)

#80 - Working with your Sales Engineer to run effective discovery and demos (Zach Farber, AE @ Salesforce)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  * Lean on your champion to schedule large meetings with multiple functional groups. * Stay ...

3 Marras 202128min

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