Conquering Copywriting —A.U.M.™ LIVE

Conquering Copywriting —A.U.M.™ LIVE

Unfortunately for most financial advisors, engaging copy makes for a much better siren song than a spreadsheet. Every social media post you make, email you send, and blog you write is either drawing a crowd or sending prospects to your competitors. But your specialties are navigating the numbers and having the intuition to speak into your clients’ financial dreams and fears. Do you really have to go out and get a BA in English just to maintain your edge and win new clients? Not with these tips from Derek Pollard in your back pocket. This poet, editor, literary critic, and founder of Constellar Creative joins us on A.U.M.™ to share his copywriting tips for making your marketing sing thanks to prose worthy of the pros.


Jaksot(81)

How Can Advisors Get Referrals from CPAs?

How Can Advisors Get Referrals from CPAs?

Some things just work well together, like cheese curds and french fries or CPAs and Financial Advisors. In this episode of Ask Us Marketing, Kalli and CA/US wealth and tax specialist Gerry Scott talk ...

2 Loka 202331min

Press Tips for Advisors

Press Tips for Advisors

You’ll want to press play on this episode of Ask Us Marketing! Join Kalli and Ben Lewis, Chief Communications Officer at the Financial Planning Association, to talk about how advisors can spiff up the...

11 Syys 202334min

How to Win Awards

How to Win Awards

Ready to add some recognition to your site? In this episode of Ask Us Marketing, Kalli and Brian Hart of Flackable talk about how advisors can win awards. Give Grandma something to brag on you about a...

7 Elo 202331min

Insights From Client Interviews

Insights From Client Interviews

Ever wondered about the how-to and why of interviewing your clients? We’ve got you covered in this episode of Ask Us Marketing. Learn how Elyse Stoner and Angela York of Custom Strategic Marketing for...

10 Heinä 202332min

Accelerate Your Influence Through Podcasting

Accelerate Your Influence Through Podcasting

You’ve got the financial know-how but not the engagement. What gives? We sat down with Matt Halloran of ProudMouth to learn why podcasting is the next frontier and how to use it to accelerate your inf...

5 Kesä 202328min

How to prepare your business for transition

How to prepare your business for transition

Are you planning to work forever? We caught up with Saša Mirković of Inspire Network to learn why you should start planning your exit strategy now, how to build a team that can steer the ship without ...

1 Touko 202332min

How to Use Video in Your Marketing

How to Use Video in Your Marketing

Pop quiz: what type of digital marketing has the longest shelf life? We sat down with Laura Garfield from Idea Decanter to talk about the value of video production and answer your DIY video questions....

3 Huhti 202330min

How to Meet Your NNA Goal in a Down Market

How to Meet Your NNA Goal in a Down Market

Business growth doesn’t have to slow when the market is sluggish! Join us as we talk with Tommy Doerfler, CPA, CFP®, CEPA® of Lighthouse Wealth Group, about how he met his Net New Asset goals during a...

6 Maalis 202330min

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