Karl Speedgoat Meltzer Joins the STATES DEBATES: Nike vs. Hoka

Karl Speedgoat Meltzer Joins the STATES DEBATES: Nike vs. Hoka

(Wylder is now available on iOS + Android.)

In this episode, the Josh hosts Brian Peterson (Wolfie's World) + Karl Speedgoat Meltzer to dbate about the sponsorship of Western States, focusing on the merits of Nike versus Hoka as potential partners.

This is hypothetical, obviously. We use Nike to make a point - Hoka is missing a lot of opportunities that Nike would not miss.

Ultimately, this feels like less of a debate and more of a discussion around what we need in this sport.

Both sides present compelling arguments, with insights from Karl Meltzer, a prominent figure in the trail running community (and Hoka's first pro athlete and namesake of one of the best selling shoes in trail running history - Hoka Speedgoat), emphasizing the importance of sponsorship dynamics and media representation in shaping the future of ultra running.

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Wylder - Host and find Run Clubs, schedule public and private group runs

Naked Sports Innovations - the worlds best hydration belt

Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025

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100+ | Articles | High Tones | Open Range Races | Videos

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Western States 2026 Analysis | 10 Things I Couldn't Stop Thinking About

Western States 2026 Analysis | 10 Things I Couldn't Stop Thinking About

Western States 2026 is over. The course records have been set, the winners crowned, and the internet has already moved on. This isn't another race recap. It's a cultural breakdown of what Western Stat...

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Trail Running Culture Doesn't Scale | Bob Crowley's Response

Trail Running Culture Doesn't Scale | Bob Crowley's Response

Western States and UTMB are often framed as opposite visions for the future of trail running. One protects through limits. The other protects through growth. But after publishing an episode on that te...

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Western States Wants to Protect, UTMB Wants to Grow

Western States Wants to Protect, UTMB Wants to Grow

Western States and UTMB have become the two most influential institutions in trail running, but beneath the debate over lotteries, race series, and growth is a deeper question: when something becomes ...

19 Kesä 17min

Wasatch 100 & Bear 100: When Ultra Running Just Hurts

Wasatch 100 & Bear 100: When Ultra Running Just Hurts

Wasatch 100 and Bear 100 are two of the hardest races in ultra running. Michael Whiteside ran both just three weeks apart, and what stayed with me from this conversation wasn't the accomplishment. It ...

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The Trail Running Sea of Sameness | Nike ACG, Nostalgia, and the Cost of Optimization

The Trail Running Sea of Sameness | Nike ACG, Nostalgia, and the Cost of Optimization

Modern trail running shoes are better than they've ever been. So why do so many runners still find themselves drawn to older designs like the Nike ACG LDV?Josh and Inky use one nostalgic shoe to explo...

12 Kesä 28min

Why Western States is America's Most Important Race | More than a Run

Why Western States is America's Most Important Race | More than a Run

Western States 100 occupies a different place in trail running than almost any other race. Months before the starting gun, runners and fans are already studying the field, imagining the canyons, debat...

9 Kesä 23min

Why Trail Running Hides Competition

Why Trail Running Hides Competition

Trail running culture loves winners. That's obvious. The sport builds documentaries about them, fills Instagram feeds with them, and spends months debating who will win Western States. But the more Jo...

4 Kesä 17min

What Happens When Running Becomes Your Job? | Jacob Puzey

What Happens When Running Becomes Your Job? | Jacob Puzey

Professional running can quietly turn into pressure, performance, sponsorship obligations, and constant visibility. This episode with Jacob Puzey is for runners who have felt burnout creeping into the...

25 Touko 19min

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