393 | 10 Opportunities for Product-Based Businesses: State of the Product Industry Survey with Katie Hunt
Proof to Product8 Touko 2025

393 | 10 Opportunities for Product-Based Businesses: State of the Product Industry Survey with Katie Hunt

Today's episode continues the conversation about the State of the Product Industry survey that we did. Last episode, I summarized what we learned when 400 product-based business owners shared intimate details about their income, profit, how much they pay themselves, their product line, their team, their sales and marketing strategies. If you have not listened to that one yet, I would suggest starting there, that's episode 392.

Today, I am diving into 10 opportunities that I see for all of you after having spent dozens and dozens of hours crunching the data.

Before we jump in, I want to remind you that now is an excellent time to join us in the LABS community. LABS is our community focused on supporting product-based business owners and helping you build strong foundations, and we bring in all kinds of cool guest experts to share about their business journey.

And fun news! On May 14, Emily Ley of Simplified, who was recently on episode 390 of the podcast, is joining us for a coffee chat in LABS.

LABS is where our community members will have a chance to ask her questions about growing and scaling her business. She's going to share what's worked, what hasn't worked, and offer support and advice for our members as they're growing their business. To attend this program and all of our other live events, head to prooftoproduct.com/labs to enroll.

ENROLL IN LABS NOW

You can view full show notes and more at http://prooftoproduct.com/393

Quick Links:

Free Wholesale Audio Series

Free Resources Library

Free Email Marketing for Product Makers

PTP LABS

Paper Camp

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