Zach Leach - Principles for designing a great AI product
Dive Club 🤿9 Touko 2025

Zach Leach - Principles for designing a great AI product

This week, Zach Leach (Head of Design at Gamma) gives a behind-the-scenes of what it’s like designing one of the hottest AI products in the world today.

He shares a ton of techniques and lessons learned from working with LLMs—including some ways to make AI fun again :) And we also learn what makes design at Gamma a bit unorthodox in all the best ways.

Some highlights:

  • What makes Gamma a team of “AI Pioneers”
  • How Gamma designers prototype ideas in code
  • How Zach has iterated on interaction patterns for AI
  • How to think about AI functionality at the system level
  • How Zach imagines his design role in the coming years
  • What Zach has learned about designing AI-powered flows
  • a lot more **

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