202. Own Your Brand: How to Communicate with Presence and Impact

202. Own Your Brand: How to Communicate with Presence and Impact

The power of creating the reputation you want to have.


Whether you know it or not, you have a brand. What that brand is, says Lorraine Lee, doesn’t happen by accident. “You can either form and create it, or you can let people define it for you.”

A teacher, content creator, speaker, and author of Unforgettable Presence: Get Seen, Gain Influence and Catapult Your Career, Lee helps people improve their communication presence and define their personal and professional brands. “Your brand is essentially your reputation,” she says. And while she acknowledges that “it can feel intimidating” to actively steer how we’re perceived, her EPIC framework helps navigate this challenge by examining our Experiences, Personality, Identity, and Community.

In this episode of Think Fast, Talk Smart, Lee and host Matt Abrahams explore strategies for showing up memorably in both virtual and in-person settings. From crafting "unique and powerful introductions" to honing your online presence, Lee’s practical advice shows how to communicate your brand in today's digital workplace.

Episode Reference Links:

Connect:


Chapters:

  • (00:00) - Introduction
  • (02:21) - Tips for Virtual Presence
  • (03:54) - Public Speaking Insights
  • (06:39) - The Importance of Mentors & Sponsors
  • (07:54) - Personal Branding on Social Media
  • (10:29) - EPIC Career Brand Framework
  • (12:54) - Unique & Powerful Introductions
  • (15:09) - Conversational Threading
  • (16:18) - Avoiding Resting Business Face
  • (19:24) - The Final Three Question
  • (23:25) - Conclusion

********
Thank you to our sponsors.
These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.

Strawberry.me. Get 50% off your first coaching session today at Strawberry.me/smart

Join our Think Fast Talk Smart Learning Community and become the communicator you want to be.

Jaksot(288)

63. Cheap Talk: What Economics Has to Say About Communication

63. Cheap Talk: What Economics Has to Say About Communication

Your words — are they credible? Or are they what Paul Oyer calls “cheap talk?”According to professor of economics Paul Oyer, how our words align with our actions isn’t just a matter of communication, ...

18 Heinä 202220min

62. Rethinks: Summer Learning Series, How Humor Can Be a Secret Weapon in Communication

62. Rethinks: Summer Learning Series, How Humor Can Be a Secret Weapon in Communication

In the kickoff to our Summer Learning Series, we're revisiting one of our favorite episodes. This interview features Stanford GSB faculty members Jennifer Aaker and Naomi Bagdonas and gives specific i...

5 Heinä 202233min

61. Courage, Ambiguity, Belonging and Data: How to Design Your Communication for Success

61. Courage, Ambiguity, Belonging and Data: How to Design Your Communication for Success

All communication comes from a place of creativity and creativity is rooted in design. In this episode of Think Fast, Talk Smart, strategic communications lecturer and podcast host Matt Abrahams inter...

21 Kesä 202237min

60. Communicating Uncertainty: How to Connect With Your Audience, Even When The Answers Aren’t Clear

60. Communicating Uncertainty: How to Connect With Your Audience, Even When The Answers Aren’t Clear

“It's not reassuring when we don't know the answers to critically important questions involved in health and wellbeing. But it's far more of a problem if we try to pretend we do.” In this episode of T...

7 Kesä 202219min

59. From Dreaming to Doing: How We Set and Achieve Goals

59. From Dreaming to Doing: How We Set and Achieve Goals

Why do we do what we do? What factors drive us? And how do things like competition with others help us achieve our goals?These are the questions most interesting to Szu-chi Huang, an associate profess...

24 Touko 202222min

58. Forgiveness: How the Right Communication Repairs Relationships

58. Forgiveness: How the Right Communication Repairs Relationships

In relationships between imperfect people, mistakes are inevitable. And when we find ourselves with damaged connections, it’s a specific kind of communication that can help us make amends.Fred Luskin ...

10 Touko 202220min

57. Are You Listening?: How to Stay Open and Curious to Other People’s Ideas

57. Are You Listening?: How to Stay Open and Curious to Other People’s Ideas

“Listening actively and deeply happens when I genuinely believe that the person who's speaking has intrinsic worth and brings a perspective that I lack and need.”This episode of Think Fast, Talk Smart...

26 Huhti 202218min

56. Lean Messaging: How Simple Messages Really Stick

56. Lean Messaging: How Simple Messages Really Stick

“Anyone can make a complicated thing sound complicated. It takes real skill to make it sound simple.” This episode of Think Fast, Talk Smart features Steve Blank, seasoned entrepreneur, marketer, and ...

12 Huhti 202222min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
herrasmieshakkerit
rss-rahamania
ostan-asuntoja-podcast
rss-sami-miettinen-neuvottelija
rahapuhetta
hyva-paha-johtaminen
rss-lahtijat
yrittaja
juristipodi
rss-doulapodi
rss-sisalto-kuntoon
rss-seuraava-potilas
rss-paasipodi
seminuoret-sijoittajat
rss-uskalla-yrittaa
rss-inderes-femme