Spikes Excitement Talk #57 with Scott Redick

Spikes Excitement Talk #57 with Scott Redick

In this episode, Gordon welcomes Scott Redick, Managing Director of Retail Acquisition Strategy and Integration at Charles Schwab. Scott shares how his career—spanning top creative agencies like Heat (now part of Deloitte), Isobar, DDB, and beyond evolved from journalism and PR into a unique strategy role at one of America’s most trusted financial institutions.

They explore how Scott’s nonlinear path—from early influencer marketing to brand strategy shaped his creative thinking.

What it means to answer the question: "What will we be talking about in six months?" and how that differs inside a brand vs. agency world.

His role in orchestrating Schwab’s cross-channel messaging and his work on internal creativity initiatives and nontraditional activations.

Scott reflects on building a career that blends curiosity, creativity, and strategic foresight and quietly crafting what might just be his dream job.

They also dive into the rise of experience-driven marketing with brands like Alamo Drafthouse, where watching a movie with surprise scuba divers becomes a brand story you never forget.

It also gets personal: Scott shares how a sci-fi comic book project came to life with the help of AI as a “thought partner,” why the future of creativity might be more collaborative than we expect, and what we can learn from drum machines and the drummers who embraced them.

Tune in for an honest and insightful conversation about planning, innovation, and the human side of brand strategy.


Jaksot(171)

Spikes Excitement Talk #179 with Burcu Sahin

Spikes Excitement Talk #179 with Burcu Sahin

In this episode of Excitement Talks, Sandra Peat speaks with Burcu Sahin, Director of Global Marketing for Portfolio Strategic Initiatives at Mars, about a career driven by curiosity, culture and a de...

27 Huhti 13min

Spikes Excitement Talk #178 with Eugene Lee

Spikes Excitement Talk #178 with Eugene Lee

In this episode, Maik Hofmann sits down with Eugene Lee, Vice President, CMO APAC at CHAGEE, to explore a marketing career shaped by music, emotion and real human connection. From growing up in Malays...

27 Huhti 35min

Spikes Excitement Talk #177 with Florent Bondoux

Spikes Excitement Talk #177 with Florent Bondoux

In this episode, Gordon Euchler sits down with Florent Bondoux, Global Head of Digital, E-Commerce, Data & Analytics at Nestlé Health Science, to explore how AI is transforming health, commerce and th...

27 Huhti 25min

Spikes Excitement Talk #176 with Mahabir Panigrahi

Spikes Excitement Talk #176 with Mahabir Panigrahi

In this episode, Mahabir Panigrahi, Director of Global Marketing, Consumer & Commercial Analytics Intelligence at The Coca-Cola Company, shares his journey from a self-described “numbers guy” to shapi...

21 Huhti 23min

Spikes Excitement Talk #175 with Andrés Ruiz

Spikes Excitement Talk #175 with Andrés Ruiz

In this episode, Andrés Ruiz, Head of Digital and Consumer Experience Middle East at Pernod Ricard, shares his journey from Colombia to Madrid to Dubai and what it takes to lead digital transformation...

21 Huhti 30min

Spikes Excitement Talk #174 with Chris Fiorillo

Spikes Excitement Talk #174 with Chris Fiorillo

In this episode, Chris Fiorillo, Global Head of Marketing at Zurich Resilience Solutions, shares how he’s building a marketing engine from the ground up embedded within Zurich Insurance. With a career...

21 Huhti 23min

Spikes Excitement Talk #173 with Ciaran McCarthy

Spikes Excitement Talk #173 with Ciaran McCarthy

In this episode, Ciaran McCarthy, VP Brand & Advertising at Microsoft, shares his path from art school in Dublin to his current position at Microsoft. What started with a blunt rejection from a profes...

15 Huhti 31min

Spikes Excitement Talk #172 with Mélanie Brinbaum

Spikes Excitement Talk #172 with Mélanie Brinbaum

In this episode, Mélanie Brinbaum Head of Marketing & Consumer Communications Europe at Nestlé, shares her unconventional journey through some of the world’s most iconic brands—revealing why passion, ...

15 Huhti 21min

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