Spikes Excitement Talk #58 with Tapas Sharma

Spikes Excitement Talk #58 with Tapas Sharma

In this episode of Spikes Excitement Talks, Gordon sits down with Tapas Sharma, Vice President, Marketing and Brand Design Lead at JP Morgan Chase in London. Tapas shares his fascinating journey from a television actor in India to becoming a driving force in brand design across multiple industries. Tapas shares how design is more than aesthetics, it’s a tool to build trust, evoke emotion, and break industry biases.

They explore Tapas’s early days designing Subway posters at Pink Papaya Productions, his evolution through agencies like Ogilvy and Chime, and his in-house leadership roles at Nutmeg and WorldRemit. Tapas reflects on the design-led rebrand and repositioning of Nutmeg that helped pave the way for its acquisition by JP Morgan Chase and what it means to shape a brand within a financial giant while retaining startup spirit.

He talks about the emotional power of design, the thrill of pulling off the “magic trick” of visual storytelling, and how brand psychology influences consumer behavior – the emotion in brand connection, the impact of micro-moments like a smile or a nod, and why experiences, before, during, and after are the future of marketing.

From telecoms to fintech, across continents and cultures, Tapas opens up about what makes brand work meaningful and how curiosity, adaptability, and a passion for deeper symbolism have shaped his path. Whether you're into branding, creative strategy, or global career pivots, this episode is full of insights and inspiration.

Tune in and hear why great design is more than decoration: it’s transformation.

Jaksot(171)

Spikes Excitement Talk #179 with Burcu Sahin

Spikes Excitement Talk #179 with Burcu Sahin

In this episode of Excitement Talks, Sandra Peat speaks with Burcu Sahin, Director of Global Marketing for Portfolio Strategic Initiatives at Mars, about a career driven by curiosity, culture and a de...

27 Huhti 13min

Spikes Excitement Talk #178 with Eugene Lee

Spikes Excitement Talk #178 with Eugene Lee

In this episode, Maik Hofmann sits down with Eugene Lee, Vice President, CMO APAC at CHAGEE, to explore a marketing career shaped by music, emotion and real human connection. From growing up in Malays...

27 Huhti 35min

Spikes Excitement Talk #177 with Florent Bondoux

Spikes Excitement Talk #177 with Florent Bondoux

In this episode, Gordon Euchler sits down with Florent Bondoux, Global Head of Digital, E-Commerce, Data & Analytics at Nestlé Health Science, to explore how AI is transforming health, commerce and th...

27 Huhti 25min

Spikes Excitement Talk #176 with Mahabir Panigrahi

Spikes Excitement Talk #176 with Mahabir Panigrahi

In this episode, Mahabir Panigrahi, Director of Global Marketing, Consumer & Commercial Analytics Intelligence at The Coca-Cola Company, shares his journey from a self-described “numbers guy” to shapi...

21 Huhti 23min

Spikes Excitement Talk #175 with Andrés Ruiz

Spikes Excitement Talk #175 with Andrés Ruiz

In this episode, Andrés Ruiz, Head of Digital and Consumer Experience Middle East at Pernod Ricard, shares his journey from Colombia to Madrid to Dubai and what it takes to lead digital transformation...

21 Huhti 30min

Spikes Excitement Talk #174 with Chris Fiorillo

Spikes Excitement Talk #174 with Chris Fiorillo

In this episode, Chris Fiorillo, Global Head of Marketing at Zurich Resilience Solutions, shares how he’s building a marketing engine from the ground up embedded within Zurich Insurance. With a career...

21 Huhti 23min

Spikes Excitement Talk #173 with Ciaran McCarthy

Spikes Excitement Talk #173 with Ciaran McCarthy

In this episode, Ciaran McCarthy, VP Brand & Advertising at Microsoft, shares his path from art school in Dublin to his current position at Microsoft. What started with a blunt rejection from a profes...

15 Huhti 31min

Spikes Excitement Talk #172 with Mélanie Brinbaum

Spikes Excitement Talk #172 with Mélanie Brinbaum

In this episode, Mélanie Brinbaum Head of Marketing & Consumer Communications Europe at Nestlé, shares her unconventional journey through some of the world’s most iconic brands—revealing why passion, ...

15 Huhti 21min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
hyva-paha-johtaminen
rss-oivalluksia-rahasta-elamasta
rss-rahamania
inderespodi
rss-lahtijat
ostan-asuntoja-podcast
rahapuhetta
oppimisen-psykologia
lakicast
rss-bisnesta-bebeja
rss-sisalto-kuntoon
rss-inderes
leadcast
mihin-sita-saastais
rss-rikasta-elamaa
rss-40-ajatusta-aanesta