Prof G on Marketing: Should Your Brand Take a Stand?

Prof G on Marketing: Should Your Brand Take a Stand?

Welcome to the second episode of our special series, Prof G on Marketing, where we answer questions from business leaders about the biggest marketing challenges and opportunities companies face today. In today’s episode, Scott answers your questions about whether brands should get political, how to pivot when industry assumptions no longer hold, and why marketers must adapt to a world where trust is shifting from institutions to individuals. Want to be featured in a future episode? Send a voice recording to officehours@profgmedia.com, or drop your question in the r/ScottGalloway subreddit. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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AI, Big Data, and the Power of Framing — with Kenneth Cukier

AI, Big Data, and the Power of Framing — with Kenneth Cukier

Kenneth Cukier, a senior editor at The Economist, joins to share insights from his latest book, Framers: Human Advantage in an Age of Technology and Turmoil. Kenneth explains how to use frames to make...

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Office Hours: Weed Winners, Apple’s Rundle, Movie Theaters, and Deciding to Be an Entrepreneur

Office Hours: Weed Winners, Apple’s Rundle, Movie Theaters, and Deciding to Be an Entrepreneur

Scott shares his thoughts on who the winners of the cannabis industry will be, and why he still enjoys a little THC from time to time. Scott also answers questions on where the movie theater industry ...

10 Touko 202123min

Principles of Persuasion — with Bob Cialdini

Principles of Persuasion — with Bob Cialdini

Bob Cialdini, one of the world’s leading social scientists, joins Scott to discuss his seven principles of persuasion and his revised edition of Influence — the psychology of why people say yes. Bob a...

6 Touko 202155min

Office Hours: Income Inequality, Executive MBAs, ESG, and the Future of Smart Homes

Office Hours: Income Inequality, Executive MBAs, ESG, and the Future of Smart Homes

Scott answers a question about where the smart home industry is headed now that nearly half of American households use a smart home product. Scott also shares his thoughts on how companies can expedit...

3 Touko 202125min

Two Information Universes — with Al Franken

Two Information Universes — with Al Franken

Al Franken, the former senator of Minnesota, shares how he got his start in comedy and discusses the state of play around our political ecosystem — including who might be in the running in 2024, the i...

29 Huhti 20211h 2min

Office Hours: Investing in the Private Markets, Going Vertical, Pursuing a Phd, and Building a Network

Office Hours: Investing in the Private Markets, Going Vertical, Pursuing a Phd, and Building a Network

Scott answers a question about how SaaS or B2B companies could go vertical — or in other words, control as much of the consumer’s end-to-end experience as possible. Scott also answers questions about ...

26 Huhti 202121min

Inclusive Capitalism & Moral Leadership — with Jacqueline Novogratz

Inclusive Capitalism & Moral Leadership — with Jacqueline Novogratz

Jacqueline Novogratz is the founder, and CEO of Acumen, a global nonprofit investing in sustainable businesses, leaders, and ideas. She is also the author of, Manifesto for a Moral Revolution: Practic...

22 Huhti 20211h

Office Hours: Coinbase’s IPO, Higher Ed, Mentors, and Building Great Teams

Office Hours: Coinbase’s IPO, Higher Ed, Mentors, and Building Great Teams

Scott answers a question about whether Coinbase could be the AOL of crypto exchanges — “new technology, a little bit mysterious, a little bit complicated.” Scott also shares his thoughts on finding me...

19 Huhti 202121min

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