Ep. 50: T&P: Integrating Creative, Data & Performance
In this episode of the AdTech Heroes podcast, Tom White (Chief Performance Officer at T&P) covers the integration of creative data and performance in advertising. Tom emphasizes the role of data in pr...
20 Elo 202533min
Ep. 49: Decoding Media Measurement with M+C Saatchi Performance
In this episode of the AdTech Heroes podcast, Dane Buchanan (Chief Data and Analytics Officer at M+C Saatchi Performance) decodes the complexities of media measurement.He explores the role of technolo...
31 Heinä 202540min
Ep. 48: Cannes '25: Winning Audiences in a New Era of Engagement
In this special crossover episode of AdTech Heroes x The Pub Way podcasts, recorded from Cannes in partnership with The Drum, we explored how brands and publishers can use real-time context and AI to ...
2 Heinä 202517min
Ep. 47: Starcom: The Dynamics of Consolidation in Advertising
In this episode of the AdTech Heroes podcast, Dal and Jacques Du Preez (Head of Programmatic at Starcom) discuss the evolving landscape of the adtech industry, focusing on the implications of consolid...
24 Kesä 202536min
Ep. 46: UM: When Branding Meets Performance
In this episode of the AdTech Heroes podcast, Dal speaks with Louise Owen, Chief Performance Officer at UM, about the intersection of branding and performance in marketing. Louise shares her unique ca...
3 Kesä 202530min
Ep. 44: The New Rules of TV Measurement
In this episode of the AdTech Heroes podcast, host Dal Gill speaks with Andy Beames, VP of Enterprise Partnerships at Samba TV, about the evolution of TV measurement, changing viewer behaviors, and th...
7 Touko 202543min
Ep. 43: Mastering CTV: Insights from MiQ
In this episode, Dal speaks with Stephen Emsall, Head of Advanced TV at MiQ, about the evolving landscape of Connected TV (CTV) and its implications for the advertising industry. The conversation cove...
8 Huhti 202530min
