AMD’s Lisa Su on Experimenting with AI
HBR On Strategy21 Touko 2025

AMD’s Lisa Su on Experimenting with AI

HBR editor at large Adi Ignatius speaks with Lisa Su, CEO of leading semiconductor company AMD, about the company’s evolution toward high-performance and adaptive computing, the future of AI use in different sectors, and the importance of responsible risk-taking. She advocates for fast experimentation and implementation while ensuring safety through initiatives like AMD’s Responsible AI Council, active learning within the organization and among industry peers, and the hiring of diverse talent to drive innovation. Time Magazine recently named Su their "CEO of the Year."

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