#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

Send a text As one of the NBA’s most recognized franchises, the Cleveland Cavaliers are deeply woven into the cultural and civic fabric of their city. Behind the high-octane action on the court is a strategic and increasingly sophisticated approach to fan engagement powered by the Cavaliers Marketing team. Central to the marketing team’s success is the role Jeremy Halek plays as the Senior Director of Consumer Marketing. With a background that blends data science and marketing strategy, Halek...

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Connecting with Customers in the Wild: How The North Face Builds Emotional Loyalty and Engagement with Experiences

Connecting with Customers in the Wild: How The North Face Builds Emotional Loyalty and Engagement with Experiences

Send a text Mark Johnson, CEO of Loyalty360, spoke with Vanessa Christie, Director of Loyalty and Experiences of The North Face, about the brand’s customer loyalty strategy, the new XPLR Pass loyalty ...

16 Kesä 202326min

Ford: The Road to Loyalty Program Success – Adapting to Change, Offering Flexibility, and Treating Loyalty Customers Like Family

Ford: The Road to Loyalty Program Success – Adapting to Change, Offering Flexibility, and Treating Loyalty Customers Like Family

Send a text Mark Johnson, CEO of Loyalty360, spoke with Dani Catana, North American Loyalty Operations Manager for FordPass™ Rewards Visa and FordPass™ Rewards Program, about building a robust loyalty...

9 Kesä 202313min

Designing a Personalized In-Store Experience: How Barnes & Noble’s Customer-Centric Focus Guided Its Loyalty Program Revamp

Designing a Personalized In-Store Experience: How Barnes & Noble’s Customer-Centric Focus Guided Its Loyalty Program Revamp

Send a text Mark Johnson, CEO of Loyalty360, spoke with Shannon DeVito, Senior Director of Book Strategy and Customer Experience at Barnes & Noble, about the brand’s shift in focus after going private...

7 Kesä 202321min

Loyalty360 Loyalty Live | Chris Mills, Talon.One

Loyalty360 Loyalty Live | Chris Mills, Talon.One

Send a text Loyalty360's Mark Johnson interviews Chris Mills, Talon.One, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

6 Kesä 202316min

Verizon Business 2023 Loyalty Expo Session: The Journey of Customer Loyalty and Retention

Verizon Business 2023 Loyalty Expo Session: The Journey of Customer Loyalty and Retention

Send a text Mark Johnson, CEO of Loyalty360, spoke with Mike LiBassi, Manager, Verizon Business Lifecycle & Retention at Verizon, about his upcoming awards presentation for B2B Customer Loyalty at the...

2 Kesä 20234min

Travelers: Leveraging Technology To Increase Customer Engagement and Making Roads Safer for Everyone

Travelers: Leveraging Technology To Increase Customer Engagement and Making Roads Safer for Everyone

Send a text Mark Johnson, CEO of Loyalty360, spoke with Jessica Kearney, Assistant Vice President of Public Policy at Travelers, and Laura Richardson, Vice President of Customer Success at Cambridge M...

31 Touko 202329min

Loyalty360 Loyalty Live | Rob Purdy, CarltonOne

Loyalty360 Loyalty Live | Rob Purdy, CarltonOne

Send a text Loyalty360's Mark Johnson interviews Rob Purdy, CarltonOne, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

30 Touko 202318min

Revamping the Loyalty Program: How UDF Adjusts with Changing Customer Trends and Behaviors

Revamping the Loyalty Program: How UDF Adjusts with Changing Customer Trends and Behaviors

Send a text Mark Johnson, CEO of Loyalty360, spoke with Denise Jenkins, Vice President of Marketing Insights and Loyalty of UDF, about how the brand adjusts to changing customers, its revamped U-Drive...

24 Touko 202329min

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