#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

Send a text As one of the NBA’s most recognized franchises, the Cleveland Cavaliers are deeply woven into the cultural and civic fabric of their city. Behind the high-octane action on the court is a strategic and increasingly sophisticated approach to fan engagement powered by the Cavaliers Marketing team. Central to the marketing team’s success is the role Jeremy Halek plays as the Senior Director of Consumer Marketing. With a background that blends data science and marketing strategy, Halek...

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Progressive: Living Up to the Founders’ Vision – and the Brand’s Name

Progressive: Living Up to the Founders’ Vision – and the Brand’s Name

Send a text Mark Johnson, CEO of Loyalty360, spoke with Linda Nelson, Process Consultant from Progressive, about keeping a loyalty program easy to understand, evolving and adapting to what customers w...

22 Touko 202317min

Relentlessly Pursuing New Ideas: How Lenovo Leverages Its Role as a Challenger Brand & Creates Customer Loyalty

Relentlessly Pursuing New Ideas: How Lenovo Leverages Its Role as a Challenger Brand & Creates Customer Loyalty

Send a text Mark Johnson, CEO of Loyalty360, sat down with Carlo Savino, Vice President of eCommerce for North and Latin America at Lenovo, to discuss how MyLenovo Rewards developed in the last four y...

19 Touko 202323min

Idomoo’s Session at Loyalty Expo 2023: Using Personalized Videos To Drive Customer Engagement at Scale

Idomoo’s Session at Loyalty Expo 2023: Using Personalized Videos To Drive Customer Engagement at Scale

Send a text Mark Johnson, CEO of Loyalty360, spoke with Jamie Jarboe, Vice President of Sales and Strategic Accounts at Idomoo, about his upcoming presentation on redefining customer interactions at t...

4 Touko 20237min

Loyalty360 Loyalty Live | Pamela Erlichman, Jebbit

Loyalty360 Loyalty Live | Pamela Erlichman, Jebbit

Send a text Loyalty360's Mark Johnson interviews Pamela Erlichman, Jebbit, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

2 Touko 202319min

IKEA Canada – Making Life Better with Empowered Frontline Employees, Brand Values, and Customer Engagement

IKEA Canada – Making Life Better with Empowered Frontline Employees, Brand Values, and Customer Engagement

Send a text Mark Johnson, CEO of Loyalty360, spoke with Jordan Sequeira, the Senior Marketing Leader of IKEA Canada, about the importance of leveraging the company’s frontline co-workers, leveraging a...

1 Touko 202322min

Hilton Honors 2023 Loyalty Expo Session: Innovating Hospitality with Delight and Surprise Upgrades

Hilton Honors 2023 Loyalty Expo Session: Innovating Hospitality with Delight and Surprise Upgrades

Send a text Mark Johnson, CEO of Loyalty360, spoke with Amanda Jamerson, Senior Director of Hilton Honors, about her upcoming awards presentation at the Loyalty Expo, how the Space-Available Upgrade p...

27 Huhti 20236min

Innovation in Untapped Markets: Building Meaningful Value with a Loyalty Program for Paying Rent

Innovation in Untapped Markets: Building Meaningful Value with a Loyalty Program for Paying Rent

Send a text Mark Johnson, CEO of Loyalty360, spoke with Dave Canty, SVP, Head of Loyalty at Bilt Rewards, about the innovation of Bilt’s loyalty program, how it leverages strategic partnerships, and h...

26 Huhti 202322min

Loyalty360 Loyalty Live | Bindu Gupta and Connie Sisco, ICF Next

Loyalty360 Loyalty Live | Bindu Gupta and Connie Sisco, ICF Next

Send a text Loyalty360's Mark Johnson interviews Bindu Gupta and Connie Sisco, ICF Next, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

25 Huhti 202317min

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