#64 Matt Macnamara On Breaking Into Tech Sales, Cold Calling, & Getting Promoted To AE

Connect with Matt on Linkedin 👉https://www.linkedin.com/in/mattmacnamara/ Want to launch your 6 figure tech sales career? 👉https://www.techsalesaccelerator.com Questions about the program? Book a call here 👉 https://calendly.com/chrisbussingchannel/tech-sales-accelerator-discovery-call?month=2024-12 💥Join My Newsletter & Access Free Tech Sales Resources💥 👉https://bussingnewsletter.com/ ✅ Winning Cold Call Scripts ✅ Interview Checklist ✅ 90 Day SDR Success Plan ✅ Salary Negotiation Mini-Course In this video @MattMacnamara talks about his journey into tech sales at IBM with actionable tips on how to break into tech sales, cold call, pitch, and get promoted to Account Executive. ⏲Timestamps: 0:00 - Intro with guest appearance from my puppy 1:33 - Why Matt’s leaving IBM after 3.5 years 5:27 - My career lesson from Google 7:20 - How Matt originally broke into tech sales at IBM (& lessons learned) 8:54 - How Matt started as an AE in tech sales 10:26 - Sales is about territory, timing, talent 12:06 - Matt’s top sales book recommendations for new sellers (& lessons learned) 16:51 - Will AI make the SDR role extinct? 19:09 - Matt’s most effective channels to get meetings as an AE 22:38 - The benefits of a career at IBM (finding the right sales role) 25:41 - Taking ownership for your learning & development 28:48 - The importance of roleplaying 30:13 - How to get good at cold calling (even though it sucks) 32:58 - A simple, proven cold call opener 36:12 - A framework for sharing why you’re calling 39:53 - Handling the objection “I’m not interested” 42:05 - What to say to book the meeting 43:37 - How to make a strong elevator pitch 45:05 - Going above & beyond to get tech sales interviews 50:49 - How to pick the right tech companies to apply to 56:07 - How Matt approaches interviews to maximize them 57:19 - How Matt closes in interviews 59:41 - A typical day in the life for an SDR 1:02:14 - Keys to getting promoted to AE 1:05:04 - Matt’s final words of encouragement Want to launch your 6 figure tech sales career? 👉https://www.techsalesaccelerator.com Questions about the program? Book a call here 👉 https://calendly.com/chrisbussingchannel/tech-sales-accelerator-discovery-call?month=2024-12 👨‍💻CHRIS BUSSING'S BACKGROUND & EXPERIENCE:🧑 For 10 years, I've worked in tech sales at companies like Oracle, Google, and a global startup. I've also interviewed some of the biggest names in B2B tech sales on my podcast. I'm passionate about helping as many people as I can ride the tech sales wave to a life of freedom and impact as well as helping startups and enterprises kickstart and grow their sales development engine. »»» Subscribe for weekly tips to help you SELL more and LIVE more! ««« #techsales #interviewtips #coldcalling #coldcallingtips #b2bsales #careeradvice #salescareer #highpayingjobs #salespitch