One Of Europe's Largest EdTech Exits - Busuu $436m | Bernhard Niesner
scale with soul28 Helmi 2025

One Of Europe's Largest EdTech Exits - Busuu $436m | Bernhard Niesner

Bernhard Niesner is the founder of Busuu, which sold to Chegg for €436m in 2021, making it the largest EdTech Exit in Europe. However, the company almost died 7 years in which marked a pivotal moment for Bernhard, specifically with how he approached startup culture.

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Bernhard was kind enough to share his incredible story and lessons from the rollercoaster ride of Busuu!

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📖 Video Chapters

00:00 - Intro

04:19 - Culture Crisis

17:30 - Culture Exercises

21:42 - Culture Eats Strategy For Breakfast

32:02 - Team of A Players

38:55 - 100 Rejections From VCs

47:56 - How much to raise?

50:37 - Relationships with investors

58:05 - Evolving our internal chatter

01:02:12 - Success is the struggle

01:05:50 - M&A Learnings

01:17:43 - Post-exit life

01:20:11 - Family : Work Harmony

01:24:10 - What's impossible?

01:28:55 - Unconventional Opinion

01:30:04 - How we can help Bernhard

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🙋‍♂️ WHO AM I?

If we haven’t met before - Hey 👋 I’m AJ, a serial entrepreneur and community expert who believes that company building should be viewed more through the lens of relationship building.

Through my videos on Youtube, the podcast and my writing on Linkedin and in my newsletter, I share stories of successful entrepreneurs and evidence-based strategies and tools to help you create the most sustainable and fulfilling people-centric business!

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