Garbage In, Garbage Out: Building a Strong Foundation for Digital Transformation
The Digital Disruption Podcast31 Tammi 2024

Garbage In, Garbage Out: Building a Strong Foundation for Digital Transformation

This episode discusses the importance of foundational elements before diving into advanced digital transformation initiatives. They explore the consequences of rushing the process and how to ensure your data is clean and consistent.


Key Takeaways:


  • Strong foundations are crucial for successful digital transformation.
  • Rushing the process can lead to errors in data collection and measurement.
  • Inaccurate data can negatively impact ROI and hinder optimization efforts.
  • Businesses should have realistic expectations about timelines for ROI.
  • Clear measurement frameworks, consistent taxonomies, and a well-defined data layer are essential foundations.
  • Businesses can use processes and contractual agreements to ensure agencies prioritize foundational work.


Timestamps:

1:00 Introduction and welcome

2:15 The importance of foundational elements in digital transformation

5:30 Examples of how rushing the process can lead to problems

12:15 Setting realistic expectations for ROI

17:30 Key foundational elements: measurement frameworks, taxonomies, and data layer

25:30 Ensuring a strong foundation when working with external partners

32:30 Conclusion


Follow us:

e-CENS: https://e-cens.com/ - https://www.linkedin.com/company/e-cens-inc

Patrick: https://www.linkedin.com/in/psoch/


Mostafa: https://www.linkedin.com/in/mostafa-daoud/


And if you need help figuring out how to protect yourself from upcoming changes that could slow your growth, book a meeting with us and Patrick from here
https://e-cens.com/contact-us/

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(43)

From ChatGPT to Agentic AI: The Good, Bad, and Ugly of Corporate Automation

From ChatGPT to Agentic AI: The Good, Bad, and Ugly of Corporate Automation

Is your business AI-ready? Join Daoud and Patrick as they unpack AI’s explosive growth, from generative tools to agentic automation. Discover why Shopify’s AI hiring memo sparked debate, how to audit ...

22 Huhti 202547min

Beyond Tools: Building a Data-Driven Strategy That Actually Works

Beyond Tools: Building a Data-Driven Strategy That Actually Works

In this episode of The Digital Disruption Podcast, join host Patrick and guest Ahmad as they navigate through the evolving landscape of mobile measurement and customer engagement strategies. They kick...

11 Maalis 20251h 17min

Real Disruption in Tech: Beyond the Hype with WellX’s Sejla Vatres

Real Disruption in Tech: Beyond the Hype with WellX’s Sejla Vatres

In this episode of the Digital Disruption Podcast, we sit down with Sejla Vatres, Principal Product Lead at WellX, a digital insurance platform revolutionizing health and wellness through prevention-f...

5 Maalis 202547min

Cutting Through the Clutter: Britklik’s Blueprint for Effective Upper-Funnel Media Buying

Cutting Through the Clutter: Britklik’s Blueprint for Effective Upper-Funnel Media Buying

What does it take to run truly effective upper-funnel media campaigns—and how can you avoid wasting your budget on fraudulent or low-quality inventory? In this episode of the Digital Disruption podc...

6 Helmi 20251h 18min

Crafting a Winning Marketing Strategy: Insights from Mimojo's Louise Rowe

Crafting a Winning Marketing Strategy: Insights from Mimojo's Louise Rowe

Welcome back to another exciting episode of The Digital Disruption Podcast. In today's episode, we're thrilled to host Louise Rowe, the head of marketing at Mimojo, an innovative startup based in Du...

28 Tammi 202558min

What Secrets Does Tim Ash Reveal About Marketing Identity and Psychology?

What Secrets Does Tim Ash Reveal About Marketing Identity and Psychology?

Welcome to Episode 37 of The Digital Disruption Podcast. I'm your host, Patrick, and joining me today is Tim Ash, a distinguished international speaker, acclaimed author, and business founder with an ...

15 Tammi 20251h 6min

The 2024 (Rant or Recap)!

The 2024 (Rant or Recap)!

Welcome back to The Digital Disruption Podcast! In Episode 36, our hosts Daoud, Sean Bucher, and Patrick delve into a lively conversation about the shifts and trends disrupting the digital world. Tu...

16 Joulu 20241h 29min

Conversion Rates: Why 0.9% Might Not Mean What You Think

Conversion Rates: Why 0.9% Might Not Mean What You Think

Welcome to Episode 35 of The Digital Disruption Podcast! Today, our hosts, Patrick, Daoud, and Sean Bucher, dive into the intricate world of digital metrics and their significance in evaluating busine...

25 Marras 20241h 8min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
vallattomat
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
rss-oivalluksia-rahasta-elamasta
ostan-asuntoja-podcast
rss-paasipodi
rss-sami-miettinen-neuvottelija
oppimisen-psykologia
hyva-paha-johtaminen
inderespodi
rss-pinnan-alle
rss-vernerin-vartti
rss-startup-ministerio
rss-kaupan-tila
rss-hereilla
pomojen-suusta
lakicast
rss-siksi-viestinta