Ep. 46: UM: When Branding Meets Performance

Ep. 46: UM: When Branding Meets Performance

In this episode of the AdTech Heroes podcast, Dal speaks with Louise Owen, Chief Performance Officer at UM, about the intersection of branding and performance in marketing.

Louise shares her unique career journey from engineering to media planning, insights gained from working in various countries. They discuss the importance of collaboration between branding and performance teams, the perception of ad tech across different markets, and the future of measurement and AI in advertising.

Interested in being a guest? Contact us: adtechheroespodcast.com/contact

Jaksot(59)

Ep. 43: Mastering CTV: Insights from MiQ

Ep. 43: Mastering CTV: Insights from MiQ

In this episode, Dal speaks with Stephen Emsall, Head of Advanced TV at MiQ, about the evolving landscape of Connected TV (CTV) and its implications for the advertising industry. The conversation cove...

8 Huhti 202530min

Ep. 42: Navigating AI Ethics in Advertising

Ep. 42: Navigating AI Ethics in Advertising

In this episode of the AdTech Heroes Podcast, Dal sits down with James Sandham, Global Head of Digital & AI Development at MullenLowe Global, to discuss the evolving landscape of AI ethics in the adve...

28 Maalis 202549min

Ep. 41: Elevating Brand Connections Through Research & Insights

Ep. 41: Elevating Brand Connections Through Research & Insights

In this episode of the AdTech Heroes podcast, our host Dal Singh Gill sits down with Jane Ostler (EVP Global Thought Leadership at Kantar) & Tony Costella (Global Marketing and Insights Director at He...

28 Loka 202437min

Ep. 40: Live from Cannes: The Power of Context: Creating Connections Across Screens

Ep. 40: Live from Cannes: The Power of Context: Creating Connections Across Screens

Relive the exclusive crossover episode of the AdTech Heroes x The Pub Way Podcast, live from the Cannes Lions in partnership with Campaign. In this special panel, our hosts, Dal Gill, VP of New Market...

16 Heinä 202431min

Ep. 39: Navigating the Future of CTV in India

Ep. 39: Navigating the Future of CTV in India

in this episode of the AdTech Heroes podcast, our host, Dal Gill, along with guest Vikram Chande, General Manager and Sales Lead for Samsung Ads India, explores the rapidly growing sector of Connected...

16 Touko 202434min

Ep. 38: Strategic Partnerships & Adaptability for Success with Matthew Birkby, Innitiative

Ep. 38: Strategic Partnerships & Adaptability for Success with Matthew Birkby, Innitiative

In this episode, our host Dal sits down with Matthew Birkby (SVP, Strategic Integration at Innitiative) to discuss who should own the ad stack. During the conversation, they discussed: - How to bui...

29 Helmi 202441min

Ep. 37: Ride on Demand: The Uber Way to Ad Success with Paul Wright, Uber

Ep. 37: Ride on Demand: The Uber Way to Ad Success with Paul Wright, Uber

In this episode, our host Dal sits down with Paul Wright (Head of Uber Advertising & Eire) to discuss Uber's advertising business. During the conversation, they discussed: - Uber's advertising origi...

8 Helmi 202429min

Ep. 36: Reddit's Key to Context with Alex Underwood, Reddit

Ep. 36: Reddit's Key to Context with Alex Underwood, Reddit

In this episode, our host Dal sits down with Alex Underwood (Global Head of Agency Development at Reddit) to discuss Reddit's advertising business. During the conversation, they discussed: - Why age...

9 Tammi 202433min

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