Conversations with Women in Sales4 Kesä 2025

204: The Activator Advantage, What Todays Rainmakers Do Differently, Karen Freeman, Co-author

I had a great conversation with co-author of the new book, "The Activator Advantage"'s Karen Freeman. Here is some information about the book from DCM Insights:

There is a growing problem in the professional services industry that is often acknowledged but rarely discussed openly: clients—even long-standing ones for whom firms have delivered unquestioned value in the past—are much less loyal to firms and partners than they once were. But top performers have figured out a radical new approach that is redefining what it means to be a "rainmaker" in today's professional services market.
Drawing on a comprehensive, quantitative study of nearly 3,000 professional services partners, The Activator Advantage identifies the five types of partners found across the professional services landscape and shows how only one of them—the Activator—drives consistent growth.

Karen and I talked about what activators do: commit, connect, and create.

Take a look at the book information here: https://www.dcminsights.com/activator-advantage

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