Growing a Brewery in a Shrinking Market

Growing a Brewery in a Shrinking Market

Our market is shrinking and a lot of both smaller and larger breweries are going under (much to everyone’s chagrin). While the craft beer market MAY be shrinking, it will never go away and, like a lot of other niche products, will always ebb and flow. We’ve done a lot to, are actively doing, and have solid plans to be growing our on premises business as well as distribution with little to no resources by focusing on what our industry does right, minimizing what our industry as a whole does not the best job at, and side-stepping the “rtd’s” that are eating craft beer’s lunch! We don’t want the small, neighborhood brewery to go away in a downward market, and we want to share our success and best practices!


Brian, with his business partner and childhood best friend Mike Rushford, opened Rushford & Sons Brewhouse in December 2020; right during the height of covid. Brian and Mike put together the business with scotch tape and bubblegum and got it off the ground during a difficult time. Despite the shrinking market, Rushford & Sons is growing it’s distribution network in Central Massachusetts as well as opening a second taproom location while hosting “beer fest” events to grow the local craft beer scene as a whole.


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THC Beverages: What Keeps Lawyers Awake at Night?

THC Beverages: What Keeps Lawyers Awake at Night?

The THC beverage market is a “wild wild west” of regulatory enforcement. What’s legal? What’s illegal? What’s hemp derived THC? What about Delta-8? What do I have to do to make a beverage? How do I se...

3 Touko 202558min

Avoid Overengineering: When NOT to Invest in Brewery Technology

Avoid Overengineering: When NOT to Invest in Brewery Technology

Better software, new apps, sensors supervising the facility, AI recipe development and many more. The list of emerging technologies is long, but when does it make sense to invest, and when does it not...

30 Huhti 202529min

How to Keep Your Brewery Relevant for the Next Generation

How to Keep Your Brewery Relevant for the Next Generation

The next wave of beer drinkers is here, and spoiler alert—they’re not like the last lot. Gen Z is all about connection, inclusivity, and creating new rituals, which means the old “pint in the pub” exp...

28 Huhti 202539min

That's Not Clean! Establishing a Baseline for Your Equipment

That's Not Clean! Establishing a Baseline for Your Equipment

When you ask most professional brewers about what they do the most, the vast majority will answer cleaning. Despite this fact, during my many years of working with breweries of all sizes I frequently ...

26 Huhti 202527min

Winning in Distribution

Winning in Distribution

Most breweries face challenges when it comes to succeeding in distribution. From understanding how the numbers impact the business as a whole to managing distributor relationships, running a sales tea...

23 Huhti 202547min

Navigating Uncharted Waters: Who Determines the Course, Brewers or Customers?

Navigating Uncharted Waters: Who Determines the Course, Brewers or Customers?

In this unique era of crossover drinking, new beverage concepts, reinventing the tap room experience, and a whacky economy, what’s the best way to find your course?Join Start A Brewery Contributors an...

21 Huhti 202545min

Beyond Beer: The Rules for Expanding into Wine, Spirits, Cider & NA

Beyond Beer: The Rules for Expanding into Wine, Spirits, Cider & NA

Believe it or not, there’s more to life than beer. There’s also wine, spirits, cider—even NA products! But just because you’ve mastered beer doesn’t mean you can simply begin making and selling other ...

19 Huhti 20251h 3min

Preparing for CBC: How to Maximize Your Indianapolis Experience

Preparing for CBC: How to Maximize Your Indianapolis Experience

We can't wait to share beers and see you in-person in Indianapolis. We kickoff CBC Week with our Welcome Party on April 28 at Guggman Haus Brewing Co.RSVP: http://indy.craftbeerprofessionals.org/In th...

18 Huhti 202538min

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