Growing a Brewery in a Shrinking Market

Growing a Brewery in a Shrinking Market

Our market is shrinking and a lot of both smaller and larger breweries are going under (much to everyone’s chagrin). While the craft beer market MAY be shrinking, it will never go away and, like a lot of other niche products, will always ebb and flow. We’ve done a lot to, are actively doing, and have solid plans to be growing our on premises business as well as distribution with little to no resources by focusing on what our industry does right, minimizing what our industry as a whole does not the best job at, and side-stepping the “rtd’s” that are eating craft beer’s lunch! We don’t want the small, neighborhood brewery to go away in a downward market, and we want to share our success and best practices!


Brian, with his business partner and childhood best friend Mike Rushford, opened Rushford & Sons Brewhouse in December 2020; right during the height of covid. Brian and Mike put together the business with scotch tape and bubblegum and got it off the ground during a difficult time. Despite the shrinking market, Rushford & Sons is growing it’s distribution network in Central Massachusetts as well as opening a second taproom location while hosting “beer fest” events to grow the local craft beer scene as a whole.


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Tragic Optimism: Responding to the Doom and Gloom of the Beer Industry

Tragic Optimism: Responding to the Doom and Gloom of the Beer Industry

The beer industry is filled with challenges—economic pressures, shifting consumer trends, and the constant noise of uncertainty. But instead of succumbing to doom and gloom, how can we cultivate resil...

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How Top Restaurants Use Data—And Why Taprooms Should Too

How Top Restaurants Use Data—And Why Taprooms Should Too

Taprooms are operating more like restaurants than ever before, and to stay competitive, they need to adopt the best practices from forward-thinking restaurants - especially when it comes to using data...

14 Huhti 202547min

Ensuring Compliance: The Role of Beverage Tax Surety Bonds in the Beverage Industry

Ensuring Compliance: The Role of Beverage Tax Surety Bonds in the Beverage Industry

Beverage tax surety bonds are essential instruments for businesses in the beverage industry to ensure compliance with state and federal tax regulations. This presentation will provide an in-depth unde...

12 Huhti 202525min

Understanding the Sud-Soaked Situation: A Conversation on Employment Law Changes

Understanding the Sud-Soaked Situation: A Conversation on Employment Law Changes

The second Trump administration has barley begun, and employers and HR managers are worried if they are currently in compliance and if there is a strange brew on the horizon.We will discuss how the ad...

10 Huhti 202553min

2025 Workplace Satisfaction Report

2025 Workplace Satisfaction Report

Craft Beer Professionals has partnered with Craft Beer Advisory Services to gather insights on workplace satisfaction trends across the brewing industry.Join us for a presentation of the data, an expl...

9 Huhti 202543min

Beer Projects - Taking a Beer from Idea to Reality

Beer Projects - Taking a Beer from Idea to Reality

The process of taking a new product from concept to reality is one of the most difficult in the beer industry. With questions of type, scale, promotion, production, delivery, and sales in constant ten...

7 Huhti 202542min

Engaging Gen Z Through Experiential Marketing & Brewery Tech

Engaging Gen Z Through Experiential Marketing & Brewery Tech

Join us to talk about cutting-edge technology and experiential strategies to engage the next generation of consumers. GoTab and BrewedAt are partnering to inspire breweries, taprooms, and hospitality ...

5 Huhti 20251h 1min

Recyclability of Beer Packaging: Truth vs. Claims

Recyclability of Beer Packaging: Truth vs. Claims

Breweries are increasingly under pressure to adopt sustainable practices, including using recyclable packaging. However, navigating the complex landscape of packaging materials, recycling processes, a...

2 Huhti 202525min

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