Growing a Brewery in a Shrinking Market

Growing a Brewery in a Shrinking Market

Our market is shrinking and a lot of both smaller and larger breweries are going under (much to everyone’s chagrin). While the craft beer market MAY be shrinking, it will never go away and, like a lot of other niche products, will always ebb and flow. We’ve done a lot to, are actively doing, and have solid plans to be growing our on premises business as well as distribution with little to no resources by focusing on what our industry does right, minimizing what our industry as a whole does not the best job at, and side-stepping the “rtd’s” that are eating craft beer’s lunch! We don’t want the small, neighborhood brewery to go away in a downward market, and we want to share our success and best practices!


Brian, with his business partner and childhood best friend Mike Rushford, opened Rushford & Sons Brewhouse in December 2020; right during the height of covid. Brian and Mike put together the business with scotch tape and bubblegum and got it off the ground during a difficult time. Despite the shrinking market, Rushford & Sons is growing it’s distribution network in Central Massachusetts as well as opening a second taproom location while hosting “beer fest” events to grow the local craft beer scene as a whole.


Stay up to date with CBP: http://update.craftbeerprofessionals.org

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In a world where the landscape of beer festivals is rapidly changing, "Crafting Connections" explores the necessity for evolution in these beloved events. Beyond the traditional focus on beer, this se...

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Benefits for Brewers: Delighting Staff + Increasing Profits with Nontraditional Strategies

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The latest Craft Beer Professionals survey shows "benefits" as a top concern of staff, yet the majority of breweries offer no health benefits at all to staff. And it's no surprise: traditional health ...

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Taproom Staff Motivation in a Tip Pool World

Who's ready to go swimming? Tip pooling is becoming increasingly prevalent in taprooms, and motivating and engaging staff members requires a nuanced approach. In this conversation, we will learn why o...

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Beyond "Great Beer": Establishing a Winning Brand Presence

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It's no longer enough to use "good beer good atmosphere" as your marketing strategy. Craft breweries face a unique challenge as they grow - how to authentically convey their story and preserve their i...

29 Touko 202446min

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As everyone in the brewing business knows, entropy increases in the brewery. It’s going to break. It’s not a matter of If – it’s a matter of When. And then there’s troubleshooting for that off-flavor ...

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