The Road to Online Retail - Episode 6: Part 2 of How to Raise Awareness to grow your online business.

The Road to Online Retail - Episode 6: Part 2 of How to Raise Awareness to grow your online business.

If you're interested in growing awareness of your online business so that you can grow your turnover, then this episode is for you. In this podcast, we talk further with our special guest, digital marketing expert Miranda Bond as she focuses on the final three points of her Five Pointed Star digital marketing strategy that she uses to help raise awareness and grow the businesses of her eCommerce clients.

The three points covered in this episode are: electronic direct marketing, conversion optimisation and retargeting. These are strategies that every e-commerce business owner needs to be aware of as, if implemented properly, can help significantly grow a business.

Miranda's tips are easy to understand but, most importantly, extremely practical so that at the end of the podcast, you'll know how to move forward with ways to help you grow awareness of your online business.

Also, in this episode, international shopper experience expert, Kevin Moore, shares his insights into the rapid growth of e-commerce around the world and how it's reshaping physical retail and the future of physical retailing. He also has some very salient statistics for anyone who has built their e-commerce business on platforms such as Shopify. And an approach to help you stand out from the crowd!

Find out more about our podcasts, resources and courses at https://theroadtoretail.com

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Jaksot(14)

Growing your Business in a Slowdown + AI and Moloch

Growing your Business in a Slowdown + AI and Moloch

🎙️Growing your Business in a Slowdown + AI and Moloch - an online & phygital retail survival guide Welcome to "The Road to Online Retail" podcast, where we guide you through the ever-changing twists ...

5 Heinä 202350min

How AI can benefit your retail business

How AI can benefit your retail business

Get ready for a fascinating glimpse into the future of retail in this episode of The Road to Online Retail Podcast! In episode 2, host Nigel Miller chats with Shopper Marketing expert Kevin Moore, and...

22 Kesä 202329min

The Third Age of Retail and the impact of AI and Web 3.0

The Third Age of Retail and the impact of AI and Web 3.0

In this episode, we explore what's changed in the retail world since Covid and how retail is now entering a Third Age. Prior to Covid, retail still favoured a physical presence. That all vanished with...

8 Kesä 202339min

Achieving sustainable growth - understanding the pillars that support your business and the levers to pull to fast-track sustainable growth

Achieving sustainable growth - understanding the pillars that support your business and the levers to pull to fast-track sustainable growth

Running a business is hard. There are always so many fires to put out, projects to progress. Time is always a rare commodity. But if you want to boost growth and build in a sustainable way, where do y...

15 Maalis 202248min

Retail trends and how Covid changed the online and physical retail landscape forever

Retail trends and how Covid changed the online and physical retail landscape forever

In this first of a new series of The Road to Online Retail podcasts, international retail sales and marketing guru and the Chairman of Toys R Us Aus/NZ/UK, Kevin Moore, reflects back on the impact cov...

23 Helmi 202247min

The Road to Online Retail - Episode 8: Making the move to online retail and how good governments can help.

The Road to Online Retail - Episode 8: Making the move to online retail and how good governments can help.

It's tough out there! So, in this episode, we are going to be exploring how the digital economy is changing for businesses and how governments are getting involved to help. Well, good governments, tha...

12 Loka 202039min

The Road to Online Retail - Episode 7: How mastering the online shopper experience led to the revival of a much loved global brand - the Toys R Us Australia/NZ story.

The Road to Online Retail - Episode 7: How mastering the online shopper experience led to the revival of a much loved global brand - the Toys R Us Australia/NZ story.

In this episode, we learn how important mastering the shopper experience online was to the rebirth of Toys R Us in Australia/NZ. There's a change of scene in this episode as a few weeks ago the produc...

9 Syys 202038min

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