The Road to Online Retail9 Syys 2020

The Road to Online Retail - Episode 7: How mastering the online shopper experience led to the revival of a much loved global brand - the Toys R Us Australia/NZ story.

In this episode, we learn how important mastering the shopper experience online was to the rebirth of Toys R Us in Australia/NZ.

There's a change of scene in this episode as a few weeks ago the producer of this podcast, Nigel Miller, made it up to Queensland to visit international retail marketing and shopper experience expert, Kevin Moore. Whilst filming the final segments for The Road to Retail's new online shopper experience course, they took time to record this episode during which Kevin shares the story of his involvement in the rebirth of iconic brand Toys R Us as a pure online play in Australia/NZ.

You'll hear Kevin's journey working with Hobby Warehouse owner, Dr Louis Mittoni, to master the shopper experience to help build the success of the site. Kevin then explains how the lessons they learnt on that journey allowed them to successfully tender for, and win, the digital rights to Toys R Us and Babies R Us in Australia and New Zealand, even though they were competing against much larger national physical and online retailers. What was their point of difference that appealed to the brand owners? Their focus and mastery of the shopper experience which aligned well with the values of this global brand.

Find out more about our podcasts, resources and courses at https://theroadtoretail.com

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22 Kesä 202329min

The Third Age of Retail and the impact of AI and Web 3.0

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8 Kesä 202339min

Achieving sustainable growth - understanding the pillars that support your business and the levers to pull to fast-track sustainable growth

Running a business is hard. There are always so many fires to put out, projects to progress. Time is always a rare commodity. But if you want to boost growth and build in a sustainable way, where do y...

15 Maalis 202248min

Retail trends and how Covid changed the online and physical retail landscape forever

In this first of a new series of The Road to Online Retail podcasts, international retail sales and marketing guru and the Chairman of Toys R Us Aus/NZ/UK, Kevin Moore, reflects back on the impact cov...

23 Helmi 202247min

The Road to Online Retail - Episode 8: Making the move to online retail and how good governments can help.

It's tough out there! So, in this episode, we are going to be exploring how the digital economy is changing for businesses and how governments are getting involved to help. Well, good governments, tha...

12 Loka 202039min

The Road to Online Retail - Episode 6: Part 2 of How to Raise Awareness to grow your online business.

If you're interested in growing awareness of your online business so that you can grow your turnover, then this episode is for you. In this podcast, we talk further with our special guest, digital ma...

3 Elo 202038min