#36 Customer Success Ops - Marcus Bening, RevOps at Bening Consulting
RevOps Lab2 Heinä 2024

#36 Customer Success Ops - Marcus Bening, RevOps at Bening Consulting

To make your summer more enjoyable, we're re-sharing some of our best episodes. New episodes will be back in late July. Enjoy!


In today's episode, you’ll learn everything you need to know about Customer Success Ops.

You’ll get insights in the measurability, the roadmap and the work with customers - including helpful tips about who is a good customer and who is not.

What you’ll learn in this episode:

  • How to measure brand awareness in RevOps

  • How to succeed at Customer Success Ops/Work with customers

  • How did the ideal customer profile change over the last months (ToFu & MoFu)

You can find more information about Marcus here:

⁠https://www.linkedin.com/in/marcusbe/⁠

RevOps Letter: ⁠https://www.getweflow.com/revopsletter⁠ Janis on LinkedIn: ⁠https://www.linkedin.com/in/philippstelzer/⁠ Philipp on LinkedIn: ⁠https://www.linkedin.com/in/janiszech/⁠ Weflow: ⁠https://www.getweflow.com/⁠

Marker:

(00:00:00) Introduction/What has changed in your work in the last 18 months?

(00:07:48) Good to know: Customer Success Ops / Who is a good customer?

(00:19:43) Top of the Funnel: How did the ideal customer profile change?

(00:24:27) Outbound, Buyer, Challenges in 2023

(00:30:39) How can RevOps measure brand awareness?

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(119)

#30 Scaling RevOps at Just Eat Takeaway.com, Richard de Veer, Director of RevOps - Corporate Solutions at JET

#30 Scaling RevOps at Just Eat Takeaway.com, Richard de Veer, Director of RevOps - Corporate Solutions at JET

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#29 Quick update & announcement from the RevOps Lab

#29 Quick update & announcement from the RevOps Lab

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#28 Creating an effective Marketing attribution model - with Daniel Foulkes, Senior Marketing Strategy & Operations Manager at CoachHub

#28 Creating an effective Marketing attribution model - with Daniel Foulkes, Senior Marketing Strategy & Operations Manager at CoachHub

In today’s episode you’re getting deep into Marketing attribution models. A never-ending story, that we continue with our guest, Daniel Foulkes from CoachHub. What you’ll learn in this episode: Mark...

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#27 How RevOps should work with leadership and the C-suite - Stacie Sussman, CRO at RevUp Advisory

#27 How RevOps should work with leadership and the C-suite - Stacie Sussman, CRO at RevUp Advisory

RevOps often wants to become more strategic but has a hard time doing so. Stacie Stussman joins us on this week's episode to discuss how revenue operators should work with leadership and the C-suite t...

30 Huhti 202437min

#26 RevOps’ role in quota and OTE planning - Jeremy Lamande, Fractional RevOps Leader & LI Top Sales Operations Voice

#26 RevOps’ role in quota and OTE planning - Jeremy Lamande, Fractional RevOps Leader & LI Top Sales Operations Voice

Today’s episode is fully focused on a topic that we haven’t touched much yet: compensation and quota setting. What you’ll learn in this episode: Fundamentals of OTE, total comp and quota RevOps’ r...

23 Huhti 202441min

#25 How Sales Enablement impacts Revenue Operations - Stephanie Middaugh, Head of Global GTM Enablement at Pinecone

#25 How Sales Enablement impacts Revenue Operations - Stephanie Middaugh, Head of Global GTM Enablement at Pinecone

In today’s episode we dive deeper on the relationship between sales enablement and revenue operations. What you’ll learn in this episode: How to enable your GTM team Most common mistakes in GTM on...

16 Huhti 202442min

#24 Keeping RevOps lean - Anastasiia Binns, Head of RevOps, Semble

#24 Keeping RevOps lean - Anastasiia Binns, Head of RevOps, Semble

In today’s episode Anastasiia shows you how to keep your RevOps team lean. What you’ll learn in this episode: What is LeanOps? What are the benefits & risks of this framework? What a lean RevOp...

9 Huhti 202438min

#23 7 CRM mistakes you should avoid, Philipp Stelzer, Co-founder at Weflow

#23 7 CRM mistakes you should avoid, Philipp Stelzer, Co-founder at Weflow

After seeing hundreds of CRM set-ups from our customers, we collected 7 common CRM mistakes. In the first solo episode, Philipp (Co-founder at Weflow and co-host of RevOps Lab) walks you through and s...

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